Have you spent time and money getting your business website up and running, but your analytics still look lackluster?
Don’t feel discouraged! Here we’ll break down three ways to drive people to your website without breaking the bank on paid advertising.
First, dot your i’s and cross your T’s
First, make sure your bases are covered when it comes to basic SEO needs, so your site shows up when the right prospect is searching. Make sure your pages have correct meta descriptions and that you’ve fixed any broken links. Learn about SEO best practices when it comes to building a real estate business here.
Once you’ve covered the basics of helping search engines find your site, you can focus on how to help potential customers find your site.
Provide value through evergreen content
It is essential to have a digital footprint for your business. If you don’t exist online, you might as well not be in business.
But establishing a digital footprint is so simple these days, and you can do even more than just create a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to generate leads for your business.
Like everything in business, the secret to success is delivering value to customers, and creating valuable content is no different.
Perennial content is versatile content that can stay fresh and alive forever. It’s always valuable and useful to your audience, no matter where they are in their buying or selling journey.
This is a very effective type of content for generating leads because it won’t get old over time like most other trends or topics. Creating evergreen content may take more effort up front, but it’s worth it in the long run because you won’t have to create new content continuously.
What kind of perennial content should you create? Well, as a real estate agent, it would be to take a look at the markets you serve and create landing pages, video content, blog posts and more on topics that buyers in your area are looking for, such as reviews of local schools, parks and recreational areas, cafes, theaters and more.
Our Keeping It Real episode with Bob McCraine is an excellent deep dive into how Bob has built significant traffic to his site and business using these exact methods.
Use video whenever possible
If you’re looking for a way to increase traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool and can be used in many ways to drive traffic to your site.
YouTube is the second largest search engine on the Internet, potential customers can find you there and learn more about your business.
Almost 85% of the content consumed these days is video because more people prefer to watch rather than read articles; This is why having a YouTube channel is essential.
When using videos to generate leads and traffic, you want to make sure they’re effective. They must be attractive, informative and properly edited. Make sure your videos are also placed in the right locations on your website so potential customers can easily find them.
To keep your content as effective as possible, make sure you create videos that talk about the details of the real estate services you market, and make sure your video content is timeless.
It is also helpful to create a frequently asked questions page on your website and record a video that answers these questions. This will definitely lead to increased website traffic and engagement.
Create a social media content schedule and stick to it!
Consistency is key. Many think that the only way to get substantial reach through social platforms is to pay out of pocket for promoted posts. But you’re setting yourself up for failure if you can’t commit to a consistent social media posting schedule.
Use a social media posting tool like Buffer to schedule posts in advance. Then share more hand day posts here and there.
Introduce yourself and make sure to minimize the number of zero days. Have something coming out on every platform daily.
This can easily be achieved by recycling your evergreen content and mixing it in with some current and current content. Put yourself in the shoes of the average Internet user.
Many people scroll through their fountains while commuting to work, standing in line, or in a waiting room at the doctor’s office. By consistently posting a mix of perennial and trending content, you’ll be sure to show up in someone’s feed, and that’s half the battle.
Introducing yourself is the most important part of content marketing. Many will feel a little self-conscious about posting at such a high volume, but this usually stems from thinking that users are just looking at your feed, which is rarely the case.
Be creative and get into it on alternative platforms as well. The social media landscape is always changing, new platforms emerge and others stagnate and die. Make sure you’re visible to a wide range of audiences and that you’re constantly evaluating where you can expand your reach.