Connecticut AG Tells Cannabis Dispensaries To Take Down Billboards – Cannabis & Hemp – United States – Mondaq News Alerts

United States: Connecticut AG Tells Cannabis Dispensaries To Take Down Billboards

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Connecticut Attorney General William Tong sent letters to several Massachusetts cannabis
dispensaries, telling them to take down billboards advertising
their products in Connecticut.  

Tong asserted that the billboards — which apparently have been
posted for several years in one form or another — now violate
Connecticut’s new cannabis law, which prohibits cannabis advertising
unless “the advertiser has reliable evidence that at least
ninety percent of the audience for the advertisement is reasonably
expected to be twenty-one years of age or older.”  The
new law went into effect in July. 

According to media reports, Attorney General Tong has contacted
the billboard companies as well.  He said, “We don’t want big billboards
for adult use to be targeting kids just like we don’t want
tobacco companies targeting kids. We don’t want JUUL and vape
companies targeting kids and we don’t want marijuana
dispensaries targeting kids.” 

Connecticut’s new cannabis law includes detailed advertising
requirements.  For example, in Connecticut, cannabis
advertising may not include spokespersons or celebrities who appeal
to individuals under the legal purchase age, depictions of anyone
under age 25 consuming cannabis, or toys, characters, or cartoon
characters suggesting the presence of a person under age 25.
 The law also limits the use of sports, arts, and other
sponsorships and has other detailed requirements on where
advertising may be placed.  In addition, the law requires
cannabis advertising to include the following warning:
 “Do not use cannabis if you are under twenty-one years
of age.  Keep cannabis out of the reach of
children.” 

In October, the Connecticut Department of Consumer Protection
published Policies and Procedures for Connecticut’s
Adult-Use Cannabis Program
, which provide further details on
the implementation of the new law.


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