Fringe Parade Leads Another Boost For CBD Tourism

The Melbourne Fringe Festival will celebrate its 40th anniversary in October with a huge block party and the return of the historic Fringe Parade as the Andrews Labor Government backs the return of cultural tourism.

The return and reimagining of the iconic parade, funded through a $9.8 million package, will overload Melbourne’s CBD and surrounding areas with thousands of visitors.

The Melbourne Fringe Parade and Lygon Street Block Party will feature music, dance and creative floats taking over the streets of Carlton, following decades of the original Brunswick Street Fringe Parade.

Funded through the $200 million Melbourne City Revitalization Fund, a partnership with the City of Melbourne, this latest package includes an exciting line-up of creative experiences to be developed over the next 12 months.

A special collaboration between Fed Square, Koorie Heritage Trust, ACMI and NGV will see the launch of AR.Trail, Melbourne’s largest free augmented reality art trail. From 18 August to 30 September, the public can tour the spaces to discover 22 digital artworks, including a series of commissions from Australian artists.

Literary luminaries will headline events at the Wheeler Center, while Sidney Myer Music Bowl will host live performances throughout the summer. The Melbourne Museum will shine with DJs, dinosaurs and exhibition experiences after dark.

Melbourne’s iconic cultural venues will be lit up with screenings, immersive installations, screenings and audiovisual tours, while the biggest editions of the Melbourne International Comedy Festival, Midsumma, Melbourne Writers Festival and more will fill the city with more laughs, tunes and fuel for the mind and soul.

To be part of the Melbourne Fringe Parade, visit melbournefringe.com.au External link.

As stated by Creative Industries, Tourism, Sports and Major Events Minister Steve Dimopoulos

“The return of the Fringe Festival Parade will showcase the best Melbourne has to offer, and the flow-on effects of hundreds of festival-goers every night enjoying the city and its restaurants and bars will be huge.”

As stated by the Minister for Industry Support and Recovery, Ben Carroll

“This supercharged creativity program adds another spectacular draw to Melbourne’s CBD, supporting more jobs across more industries and delivering thousands of visitors to the doors of the city’s businesses.”

As stated by Simon Abrahams CEO and Artistic Director Melbourne Fringe

“Thanks to this support, we are delighted to bring back the Melbourne Fringe Parade for our 40th anniversary alongside our biggest festival ever. We invite everyone who believes in the centrality of creativity to our culture to join us” .

As Melbourne’s acting mayor Nicholas Reece stated

“We know Melbourne’s expanded events calendar is driving the city’s recovery, and we’re delighted to be partnering with the Victorian Government to give Melburnians and visitors even more reasons to visit our great city.”

/ Public communication. This material from the original organization/authors may be ad hoc in nature, edited for clarity, style and length. The views and opinions expressed are those of the author(s). See in full here.

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