{"id":1016,"date":"2021-09-09T19:11:42","date_gmt":"2021-09-09T19:11:42","guid":{"rendered":"http:\/\/CAIiEOSUV6J8xBd1tiJpCx3Nh2AqFwgEKg8IACoHCAowjuuKAzCWrzwwt4QY"},"modified":"2021-09-09T19:11:42","modified_gmt":"2021-09-09T19:11:42","slug":"breaking-down-the-wellness-industrial-complex-an-episode-at-a-time-the-new-york-times","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=1016","title":{"rendered":"Breaking Down the \u2018Wellness-Industrial Complex,\u2019 an Episode at a Time &#8211; The New York Times"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/images\/2021\/09\/02\/dining\/02maintenance1\/merlin_193990476_8b741d57-4ade-4940-81d9-0b40a142b72b-facebookJumbo.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Aubrey Gordon <a class=\"css-1g7m0tk\" href=\"https:\/\/www.self.com\/story\/vintage-diet-books\" title rel=\"noopener noreferrer\" target=\"_blank\">collects vintage diet books<\/a>. She has amassed almost 100 titles, including the 1973 volume \u201cSlimming Down,\u201d written by Johnny Carson\u2019s sidekick, Ed McMahon. \u201cSlimming Down\u201d \u2014 which featured chapter titles like \u201cThe Breadstick Conspiracy\u201d and \u201cTwo Martinis Into Connecticut\u201d \u2014 is the book that began Ms. Gordon\u2019s collection.<\/p>\n<p class=\"css-axufdj evys1bk0\">And while the idea of mixology as nutritional strategy might seem absurd to a reader today, Ms. Gordon said that so much of the current thinking about what is now known as wellness is just as \u201chilarious and wacky.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">On the podcast \u201cMaintenance Phase,\u201d named after the concept of sustaining post-diet weight loss, Ms. Gordon and the journalist Michael Hobbes spend each episode exploring what they call the \u201c<a class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2018\/08\/01\/style\/wellness-industrial-complex.html\" title>wellness-industrial complex<\/a>,\u201d debunking health fads and nutritional advice.<\/p>\n<p class=\"css-axufdj evys1bk0\">While health, weight and wellness are important issues, much of what Americans understand about them is actually hollow marketing, Mr. Hobbes said.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">\u201cMost of us have confidence that we understand these wellness issues, but we don\u2019t realize that we\u2019re literally just regurgitating things that we saw in a Nike commercial,\u201d Mr. Hobbes added. \u201cAnd wellness is the perfect encapsulation of that. A lot of the things under wellness are just rebranded or misconstrued data being sent back to us by a company, basically.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Wellness has two definitions, Ms. Gordon said: One is new language being used by weight-loss companies that have figured out that \u201cdieting is less popular than it used to be,\u201d and the other lives as \u201ca very amorphous term that we attach all kinds of things to.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">\u201cVitamin companies are selling wellness,\u201d Ms. Gordon said. \u201cMattress companies are selling wellness. Your work now has a wellness program. It\u2019s sort of seen as this uncontroversial way to talk about health.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">The show is No. 1 in the health and fitness category on Apple podcasts. Episodes investigating <a class=\"css-1g7m0tk\" href=\"https:\/\/podcasts.apple.com\/au\/podcast\/the-body-mass-index\/id1535408667?i=1000530850955\" title rel=\"noopener noreferrer\" target=\"_blank\">the obesity epidemic<\/a> and <a class=\"css-1g7m0tk\" href=\"https:\/\/podcasts.apple.com\/au\/podcast\/the-body-mass-index\/id1535408667?i=1000530850955\" title rel=\"noopener noreferrer\" target=\"_blank\">the problematic history of the body mass index<\/a> led the podcast to its first million downloads on the listening app last month.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Since the podcast began in October 2020, the hosts have examined popular diet foods, like <a class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/1998\/05\/01\/business\/fickle-finger-fat-nabisco-gives-consumers-shun-snackwell-s-demanding-taste.html?searchResultPosition=5\" title>SnackWell\u2019s Cookies<\/a>, <a class=\"css-1g7m0tk\" href=\"https:\/\/tmagazine.blogs.nytimes.com\/2014\/09\/30\/moon-juice-shop-wellness-web-store\/?searchResultPosition=2\" title>Moon Juice<\/a> and Halo Top Ice Cream (which is the 2010s\u2019 answer to SnackWell\u2019s, Ms. Gordon said on that episode). They\u2019ve done deep dives into anti-fat bias, eating disorders and the roles both Dr. Mehmet Oz and Oprah Winfrey have played in the weight-loss industry. They have also investigated popular diets, such as <a class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2020\/01\/02\/style\/self-care\/keto-diet-explained-benefits.html\" title>keto<\/a>, <a class=\"css-1g7m0tk\" href=\"https:\/\/www.weightwatchers.com\/us\/?g_acctid=700000002078111&amp;g_campaignid=13066494360&amp;g_adgroupid=120543146045&amp;g_adid=521091352079&amp;g_keyword=weight%20watchers&amp;g_keywordid=kwd-15752710&amp;g_network=g&amp;gclid=CjwKCAjwybyJBhBwEiwAvz4G7_LFldbaDjbv8x2vDrRJ846pdsAGjv9c7qnd--BQw6EBku5dNLUpORoCA0YQAvD_BwE&amp;gclsrc=aw.ds\" title rel=\"noopener noreferrer\" target=\"_blank\">Weight Watchers<\/a>, <a class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2019\/10\/16\/style\/self-care\/celery-juice-benefits.html?searchResultPosition=2\" title>celery juice<\/a> and the master cleanse (\u201cYou\u2019re basically drinking very tart, very spicy sugar water,\u201d Ms. Gordon said). One episode even explored how the quest for good health can lead people to <a class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/article\/what-is-qanon.html\" title>QAnon<\/a> and other conspiracy theories.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">In the show\u2019s introductory episode, the hosts talk about how few health-focused podcasts are skeptical of wellness. For Ms. Gordon, 37, her skepticism grew out of her personal experience of \u201c20-plus years of straight dieting and mostly staying the same size.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">\u201cBeing a fat lady and trying to do all the things that fat ladies are supposed to do took me right there,\u201d Ms. Gordon said. \u201cI\u2019ve been doing all the things, and it\u2019s not really producing the result that I\u2019ve been promised for, you know, the majority of my life. And I\u2019m also seeing other people who have been in search of that promise for the majority of their lives also not getting what they thought was going to happen. At a certain point, you kind of got to go, well, maybe it just doesn\u2019t work.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">For Mr. Hobbes, 39, who has done <a class=\"css-1g7m0tk\" href=\"https:\/\/highline.huffingtonpost.com\/articles\/en\/everything-you-know-about-obesity-is-wrong\/\" title rel=\"noopener noreferrer\" target=\"_blank\">extensive reporting on obesity,<\/a> watching his mother\u2019s struggles led to an interest in weight fixation.<\/p>\n<p class=\"css-axufdj evys1bk0\">\u201cIt was, like, this defining thing of my childhood that she was always on some completely nuts, unsustainable diet,\u201d Mr. Hobbes said. \u201cShe was always trying so hard, like swimming five times a week and eating a bowl of carrots. The discourse around obesity was always like, well, they\u2019re not trying hard enough. I know other people that are trying pretty hard and not succeeding.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">The show presents \u201crelatively radical ideas about this issue,\u201d Mr. Hobbes said, but still tries to avoid alienating listeners. One way the hosts do this is by turning the narrative on themselves, taking on topics and ideas they have personal experience with.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">\u201cAt some point we\u2019ll do CBD,\u201d Ms. Gordon said. \u201cI have been a CBD person, and I\u2019ll be made uncomfortable by my own research. It feels important to the show and important to me as a person, to be like, we\u2019re not actually above anyone. We\u2019re not smarter than this. We\u2019re not better than this.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Ms. Gordon and Mr. Hobbes said they receive lots of positive feedback, but the emails they get from researchers and clinicians are some of the most meaningful.<\/p>\n<p class=\"css-axufdj evys1bk0\">Lisa DuBreuil, a clinical social worker at Massachusetts General Hospital, in Boston, also operates a private practice in Salem, Mass. She uses the weight-inclusive <a class=\"css-1g7m0tk\" href=\"https:\/\/haescommunity.com\/\" title rel=\"noopener noreferrer\" target=\"_blank\">Health At Every Size<\/a> approach with her clients, who include people with substance-use disorders, eating disorders, mental health issues and those who\u2019ve developed problems after weight-loss surgeries and chronic dieting.<\/p>\n<p class=\"css-axufdj evys1bk0\">She heard about \u201cMaintenance Phase\u201d on social media, and became a regular listener. She\u2019s not hearing anything she doesn\u2019t already know, but said she loves how the show makes those topics more approachable and \u201creally fun to listen to.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">\u201cTo be able to have these kinds of resources and get information in an entertaining, interesting, but also very factual way is wonderful,\u201d said Ms. DuBreuil, who is in recovery from an eating disorder.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Ms. DuBreuil added that the ideas and research on \u201cMaintenance Phase\u201d are concepts that many women, people of color and L.G.B.T.Q. people have been talking about for more than 20 years, but that \u201cit is delightful to see new people discover it.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">Caitlin McDonald, a nonprofit administrator in Salt Lake City, said that when she started listening to the show, it felt like being seen for the first time.<\/p>\n<p class=\"css-axufdj evys1bk0\">\u201cIt was just sort of a revelation,\u201d she said. \u201cIt was such a relief to be in a space where I was being talked about as a human, and not a number or a statistic.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">Scott Cave, who lives in the Appalachian Mountains region of Virginia with his wife and infant, is a historical researcher and stay-at-home father. He started listening to \u201cMaintenance Phase\u201d after learning about it on Mr. Hobbes\u2019s other podcast, \u201c<a class=\"css-1g7m0tk\" href=\"https:\/\/open.spotify.com\/show\/1RefFgQB4Lrl7qczcTWA3o?si=0RdqpOHcSh689SgqqMMrJQ&amp;dl_branch=1\" title rel=\"noopener noreferrer\" target=\"_blank\">You\u2019re Wrong About<\/a>.\u201d As someone with a doctoral degree in history, Mr. Cave said he appreciates the way the podcast examines and evaluates primary sources in a way that\u2019s fun.<\/p>\n<p class=\"css-axufdj evys1bk0\">In an episode on the obesity epidemic, the show laid out some of the consequences of weight stigma, including people\u2019s delaying medical care for fear of doctors\u2019 offices. That resonated for Mr. Cave: Once, after injuring his finger, he went to an urgent care clinic where he said he was told: \u201cWe don\u2019t think your finger is broken. It might be, but you\u2019re very fat, so you should probably deal with that.\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">As a result, Mr. Cave said he spent years ignoring the symptoms of his autoimmune disease, just to avoid another doctor visit. \u201cSo I left with a big swollen finger and a real blow to my self-regard and my relationship with the medical profession,\u201d he said. \u201cWhen they brought it up on the podcast, I realized, \u2018Oh yes, I didn\u2019t complain about my symptoms for a long time because they were wrapped up in the shape of my body, in fatness.\u2019\u201d<\/p>\n<p class=\"css-axufdj evys1bk0\">The pandemic has only intensified America\u2019s decades-long moral panic about fatness, Ms. Gordon said. But it has also intensified a counternarrative. She has noticed more conversations centered on body positivity and more health professionals spreading the message that \u201cit\u2019s actually OK if you gain weight while you\u2019re surviving a pandemic.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-axufdj evys1bk0\">\u201cIt\u2019s been a really fascinating moment of everyone sort of processing their own body image stuff and their own weird beliefs about fatness and health in this very public way.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"><\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aubrey Gordon collects vintage diet books. She has amassed almost 100 titles, including the 1973 volume \u201cSlimming Down,\u201d written by Johnny Carson\u2019s sidekick, Ed McMahon. \u201cSlimming Down\u201d \u2014 which featured chapter titles like \u201cThe Breadstick Conspiracy\u201d and \u201cTwo Martinis Into Connecticut\u201d \u2014 is the book that began Ms. Gordon\u2019s collection. And while the idea of mixology as nutritional strategy might seem absurd to a reader today, Ms. Gordon said that so much of the current thinking about what is now known as wellness is just as \u201chilarious and wacky.\u201d On the podcast \u201cMaintenance Phase,\u201d named after the concept of sustaining&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","hentry","category-connecticut-cbd-news"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1016"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}