{"id":1291,"date":"2021-09-23T13:52:21","date_gmt":"2021-09-23T13:52:21","guid":{"rendered":"https:\/\/www.leafly.com\/wp-home\/?p=177655"},"modified":"2021-09-23T13:52:21","modified_gmt":"2021-09-23T13:52:21","slug":"why-are-pre-rolls-so-popular-with-consumers","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=1291","title":{"rendered":"Why are pre-rolls so popular with consumers?"},"content":{"rendered":"<p>  <title>Why are pre-rolls so popular with consumers? &#8211; Leafly<\/title>     <!-- This is Index Exchange, a script\/\/3rd-party integration that interjects GAM. It needs to be 'ahead' of GTM in the DOM, which comes from Cephalopod. GTM loads GAM. This script needs to setup it's interjection stuff before GAM loads. --> <!-- End Index Exchange --> <!-- Quotes = strings--><!-- No quotes = boolean-->\t   <!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v17.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->                  <!-- \/ Yoast SEO Premium plugin. --> <\/p>\n<p> <!-- BEGIN Sailthru Horizon Meta Information --><\/p>\n<p><!-- END Sailthru Horizon Meta Information -->  <!-- Google Publisher Tag --> <!-- End Google Publisher Tag --> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> <!-- Chartbeat --> <!-- End Chartbeat --><br \/>\n <!-- Google Tag Manager (noscript) -->   <!-- End Google Tag Manager (noscript) -->   <title>Leafly<\/title>     <title>Leafly \u00ae<\/title>                                                                                                                                                                                                                                                                                                                                                                                              <title>Loading\u2026<\/title>     <\/p>\n<div class=\"bg-white fixed flex hidden inset-0 items-start md:h-auto md:items-center overflow-auto\" id=\"age-gate-container\">\n<div class=\"bg-white md:h-auto mx-auto p-lg text-sm w-full\" id=\"age-gate\">\n<p><label for=\"select-country\">Where are you from?<\/label><\/p>\n<div class=\"age-gate__info\">\n<p><label for=\"select-province\">Which part of Canada?<\/label><\/p>\n<div class=\"age-gate__age hidden\"><\/div>\n<p class=\"error error--underage hidden\">Darn! You&#8217;re not old enough to use Leafly.<\/p>\n<p class=\"error error--unavailable hidden\">Sorry, Leafly isn&#8217;t available in your location yet.<\/p>\n<\/div>\n<p class=\"hidden age-gate__loading\">Redirecting you to<span class=\"redirect-domain\"><\/span><\/p>\n<p class=\"text-xs mt-auto\">By accessing this site, you accept<br \/>\nthe <a class=\"py-xl\" data-testid=\"tou-link\" href=\"https:\/\/www.leafly.ca\/info\/terms-of-use\">Terms of Use<\/a><br \/>\nand <a class=\"py-xl\" data-testid=\"pp-link\" href=\"https:\/\/www.leafly.ca\/info\/privacy-policy\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"container my-xl\">\n<div class=\"row\">\n<div class=\"col md:col-9\" id=\"article-content\">\n<p>In the wake of Covid-19, consumers haven\u2019t been doing a lot of puff-puff-pass as fears of spreading the virus remain high. But stoners are a resourceful bunch and have found a way to toke together during the pandemic\u2014the pre-roll.<\/p>\n<p>According to <a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2636\/1928\/files\/OCS-InsightsReport_____2020-21.pdf?v=1625075546\" target=\"_blank\" rel=\"noreferrer noopener\">Ontario Cannabis Store data<\/a>, pre-roll sales grew 196.48% since last year, and they led as the top three selling product category going into the summer months. Since sharing a joint is no longer an option, it\u2019s no surprise that pre-rolls are enjoying a bit of a hot minute in Canada.<\/p>\n<p>While some weed snobs refer to them as the fast food of cannabis, the pre-roll market is booming. From variety-packs to craft cannabis, the people have spoken. And those people want pre-rolls.<\/p>\n<h2 id=\"h-consumers-dig-the-convenience\">Consumers dig the convenience<\/h2>\n<p>Pre-rolled joints are cheap, come in multi-packs, and are easy to pass out to friends. Beyond sharing, the format is accessible to new consumers, who might not know how to roll their own yet. Pre-rolls are also popular with medical cannabis patients who may lack the mobility or dexterity to grind and\/or roll.<\/p>\n<p>\u201cI love pre-rolls for the convenience they provide. I like that they are ready to go when you are. There\u2019s no messing around with grinders and rolling,\u201d Luc Wilson, a consumer who is no stranger to buying pre-rolls, tells Leafly Canada.<\/p>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"683\" alt class=\"wp-image-178301 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.jpg,compress&amp;w=1480 1480w\"><figcaption>Even if you can roll your own, sometimes it is nice not to need to. (Adobe Stock)<\/figcaption><\/figure>\n<p>\u201cI typically purchase smaller pre-rolls (.35g) because they\u2019re just the right amount for me. I don\u2019t get too high, but I\u2019m still able to enjoy myself.\u201d<\/p>\n<p>Wilson says he also likes that he can purchase packs of ten, instead of just one or two at a time, and individual pre-rolls are great for trying out new strains or brands without committing to a whole pack. He adds that multi-packs are great for sharing with friends, especially during covid.<\/p>\n<h2 id=\"h-pre-rolls-play-a-key-role-in-pandemic-etiquette\">Pre-rolls play a key role in pandemic etiquette<\/h2>\n<p>On the retail side, Lauren Davie, vice president of retail &amp; sales at <a href=\"https:\/\/www.leafly.ca\/search?q=superette\" target=\"_blank\" rel=\"noreferrer noopener\">Superette <\/a>says there was a notable shift in pre-roll sales when the pandemic began.<\/p>\n<p>\u201cPre-roll sales have picked up a bit with a shift to summer weather and an increase in socializing outdoors, which has been great to see. \u201d<\/p>\n<p>Davie says customers love pre-rolls because they are so easy and quick. Consumers have the ability to consume a small amount at a time, which is really appealing.<\/p>\n<p>\u201cPeople are excited to try different modes of consumption and packs of pre-rolls make it fun and easy to share without the \u2018passing a joint\u2019 we might have been used to pre-pandemic,\u201d she tells Leafly.<\/p>\n<h2 id=\"h-low-risk-way-to-try-new-strains-and-brands\">Low-risk way to try new strains and brands<\/h2>\n<p>Overall, Davie says that pre-rolls are a great point of entry into the recreational cannabis market. We asked the sales expert what kinds of pre-rolls were most popular with consumers in their retail stores.<\/p>\n<p>\u201cThe <a href=\"https:\/\/www.leafly.ca\/search?q=redees\" target=\"_blank\" rel=\"noreferrer noopener\">Redecan Redees<\/a> have consistently taken the top spot in popularity in part due to a competitive price and higher THC percentage,\u201d says Davie. \u201cDominant CBD multi-packs also tend to do really well and appeal to those who may want a different option outside of a stronger THC percentage.\u201d<\/p>\n<div class=\"wp-block-leafly-blocks-columns row\">\n<div class=\"wp-block-leafly-blocks-column col md:col-1\/2\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img alt class=\"wp-image-178250 has-ll lazyload\" width=\"253\" height=\"750\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.png,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.png,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.png,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.png,compress&amp;w=1480 1480w\"><\/figure>\n<\/div><\/div>\n<div class=\"wp-block-leafly-blocks-column col md:col-1\/2\">\n<figure class=\"wp-block-image size-large\"><img width=\"539\" height=\"1024\" alt class=\"wp-image-178271 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.png,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.png,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.png,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-1.png,compress&amp;w=1480 1480w\"><\/figure>\n<\/div>\n<\/div>\n<p>As far as products consumers should consider, Davie suggests <a href=\"https:\/\/www.leafly.ca\/search?q=superflower\" target=\"_blank\" rel=\"noreferrer noopener\">SuperFlower pre-rolls<\/a>, <a href=\"https:\/\/www.leafly.ca\/search?q=carmel\" target=\"_blank\" rel=\"noreferrer noopener\">Carmel pre-rolls<\/a>, and <a href=\"https:\/\/www.leafly.ca\/search?q=back+forty\" target=\"_blank\" rel=\"noreferrer noopener\">Back Forty<\/a>\u2018s new 10 x 0.35g pre-roll pack. \u201cWe\u2019re pretty excited about it, given the popularity we have seen for Back Forty with their flower and vapes.\u201d<\/p>\n<h2 id=\"h-new-to-market-sampler-packs-and-infused-pre-rolls\">New to market\u2014sampler packs and infused pre-rolls <\/h2>\n<p>Pre-rolls are often a starting point for consumers to familiarize themselves with a company and their product. Consumers are looking to sample more than one brand and cultivar at a time. <\/p>\n<p>AHLOT saw that need and created their <a href=\"https:\/\/www.ahlot.com\/copy-of-cannabis-collections\" target=\"_blank\" rel=\"noreferrer noopener\">Cannabis Collections<\/a>: themed assortments of pre-rolls. A panel of budtenders and cannabis enthusiasts carefully procure each item in their sampler packs. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img width=\"806\" height=\"979\" alt class=\"wp-image-178383 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-2.png,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-2.png,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-2.png,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers-2.png,compress&amp;w=1480 1480w\"><figcaption>A new spin on an old classic\u2014introducing infused pre-rolls. (Top Leaf)<\/figcaption><\/figure>\n<\/div>\n<p>After three years of legalization, Canada is getting its first infused pre-roll. Infused pre-rolls, which are gaining popularity in the US, use flower, dry sift hash, and full-spectrum winterized oil. <\/p>\n<p>Last week, Sundial <a href=\"https:\/\/www.newswire.ca\/news-releases\/sundial-launches-first-canadian-caviar-cone-under-top-leaf-brand-817586551.html\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> that its Top Leaf brand is hitting the market with this luxurious option. Forbidden Lemon Caviar Cones will be released in most provinces before the end of the year.<\/p>\n<div id=\"author-box\" class=\"p-lg my-xxl bg-white rounded border border-light-grey elevation-low\">\n<div class=\"mb-lg\"> <img decoding=\"async\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.jpg\" alt=\"Leafly Staff's Bio Image\" class=\"lazyload inline-block mr-md rounded-full border border-light-grey\"> <\/p>\n<p>Leafly Staff<\/p>\n<\/p><\/div>\n<p class=\"text-sm\">Leafly is the world\u2019s largest cannabis information resource, empowering people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis professionals collectively share years of experience in all corners of the market, from growing and retail, to science and medicine, to data and technology.<\/p>\n<p> <a class=\"text-sm font-bold underline text-green\" href=\"https:\/\/www.leafly.ca\/news\/author\/leafly-staff\">View Leafly Staff&#8217;s articles<\/a> <\/div>\n<div class=\"leafly-sailthru-signup p-lg my-xl bg-white rounded elevation-low border border-light-grey\">\n<p class=\"text-xs pt-lg\">By submitting this form, you will be subscribed to news and promotional emails from <a href=\"https:\/\/www.leafly.com\">Leafly<\/a> and you agree to Leafly&#8217;s <a href=\"https:\/\/www.leafly.com\/company\/tos\">Terms of Service<\/a> and <a href=\"https:\/\/www.leafly.com\/company\/privacy-policy\">Privacy Policy<\/a>. You can unsubscribe from Leafly email messages anytime.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p> <!-- Chartbeat --> <!-- End Chartbeat -->  <!--\nPerformance optimized by W3 Total Cache. Learn more: https:\/\/www.boldgrid.com\/w3-total-cache\/ Served from: _ @ 2021-09-23 14:43:11 by W3 Total Cache\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are pre-rolls so popular with consumers? &#8211; Leafly Leafly Leafly \u00ae Loading\u2026 Where are you from? Which part of Canada? Darn! You&#8217;re not old enough to use Leafly. Sorry, Leafly isn&#8217;t available in your location yet. Redirecting you to By accessing this site, you accept the Terms of Use and Privacy Policy. In the wake of Covid-19, consumers haven\u2019t been doing a lot of puff-puff-pass as fears of spreading the virus remain high. But stoners are a resourceful bunch and have found a way to toke together during the pandemic\u2014the pre-roll. According to Ontario Cannabis Store data, pre-roll sales&#8230; <\/p>\n","protected":false},"author":1,"featured_media":1292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marijuana_information"],"jetpack_featured_media_url":"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/09\/why-are-pre-rolls-so-popular-with-consumers.jpg","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1291"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/media\/1292"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}