{"id":1627,"date":"2021-10-07T18:29:29","date_gmt":"2021-10-07T18:29:29","guid":{"rendered":"http:\/\/CBMiNGh0dHBzOi8vbW9ncmVlbndheS5jb20vMjAyMS8xMC8wNy92ZXJ5d2VsbC10cnVzc2NiZC_SAQA"},"modified":"2021-10-07T18:29:29","modified_gmt":"2021-10-07T18:29:29","slug":"truss-cbd-usa-a-molson-coors-and-hexo-corp-joint-venture-expands-veryvell-cbd-beverages-semi-nationally-greenway-magazine-greenway","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=1627","title":{"rendered":"Truss CBD USA, a Molson Coors and HEXO Corp joint venture, expands Veryvell\u2122 CBD beverages semi-nationally \u2014 Greenway Magazine &#8211; Greenway"},"content":{"rendered":"<div class=\"g g-4\">\n<div class=\"g-single a-158\"><a class=\"gofollow\" data-track=\"MTU4LDQsMSwxMA==\" href=\"https:\/\/lead.bank\/cannabis-banking?utm_source=greenway&amp;utm_medium=banner&amp;utm_campaign=fall21\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/mogreenway.com\/wp-content\/uploads\/2021\/09\/LB_cannabis_1070x135_4.jpg?ssl=1\"><\/a><\/div>\n<\/div>\n<p>Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>, a joint venture by Molson Coors Beverage Company (NYSE:&nbsp;<a class=\"ticket-symbol\" href=\"https:\/\/www.prnewswire.com\/news-releases\/truss-cbd-usa-a-molson-coors-and-hexo-corp-joint-venture-expands-veryvell-cbd-beverages-semi-nationally-301393497.html#financial-modal\" data-toggle=\"modal\">TAP<\/a>) and HEXO&nbsp;<span class=\"xn-location\">USA<\/span>&nbsp;Inc, a subsidiary of HEXO Corp (NASDAQ:&nbsp;<a class=\"ticket-symbol\" href=\"https:\/\/www.prnewswire.com\/news-releases\/truss-cbd-usa-a-molson-coors-and-hexo-corp-joint-venture-expands-veryvell-cbd-beverages-semi-nationally-301393497.html#financial-modal\" data-toggle=\"modal\">HEXO<\/a>),&nbsp;today announces the expansion of&nbsp;Veryvell, a&nbsp;line of&nbsp;hemp-derived CBD and adaptogen beverages. Following a successful&nbsp;<span class=\"xn-location\">Colorado<\/span>&nbsp;launch in 2020, Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>&nbsp;now expands Veryvell semi-nationally to be available in 17 states. Residents in the states of&nbsp;<span class=\"xn-location\">Alaska<\/span>,&nbsp;<span class=\"xn-location\">Arkansas<\/span>,&nbsp;<span class=\"xn-location\">Colorado<\/span>,&nbsp;<span class=\"xn-location\">Connecticut<\/span>,&nbsp;<span class=\"xn-location\">Florida<\/span>,&nbsp;<span class=\"xn-location\">Iowa<\/span>,&nbsp;<span class=\"xn-location\">Kentucky<\/span>,&nbsp;<span class=\"xn-location\">New Jersey<\/span>,&nbsp;<span class=\"xn-location\">New Mexico<\/span>,&nbsp;<span class=\"xn-location\">New York<\/span>,&nbsp;<span class=\"xn-location\">Ohio<\/span>,&nbsp;<span class=\"xn-location\">Oklahoma<\/span>,&nbsp;<span class=\"xn-location\">Oregon<\/span>,&nbsp;<span class=\"xn-location\">Texas<\/span>,&nbsp;<span class=\"xn-location\">Vermont<\/span>,&nbsp;<span class=\"xn-location\">Virginia<\/span>, and&nbsp;<span class=\"xn-location\">West Virginia<\/span>&nbsp;can now get Veryvell delivered right to their door via direct-to-consumer online purchase at&nbsp;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3312541-1&amp;h=31682994&amp;u=http%3A%2F%2Fwww.trusscbdusa.com%2F&amp;a=www.trusscbdusa.com\" target=\"_blank\" rel=\"nofollow noopener\">www.trusscbdusa.com<\/a><\/u>.<\/p>\n<p>\u201cVeryvell is a truly remarkable product poised at the forefront of an emerging category of beverages,\u201d said&nbsp;<span class=\"xn-person\">Jane Armstrong Hockman<\/span>, Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>&nbsp;general manager. \u201cTruss successfully combined the extensive experience of&nbsp;<span class=\"xn-person\">Molson Coors<\/span>&nbsp;and Hexo to create a great tasting, high-quality functional beverage line that resonated well with the&nbsp;<span class=\"xn-location\">Colorado<\/span>&nbsp;consumer. We are thrilled to now provide individuals across the U.S. the opportunity to enjoy Veryvell as much as we do.\u201d<\/p>\n<p>\u201cVeryvell is another great example of our commitment to expanding beyond beer. We have continually backed up this ambition by developing strong partnerships and launching new products. And today we\u2019re thrilled to be expanding Veryvell through our Truss JV,\u201d said&nbsp;<span class=\"xn-person\">Pete Marino<\/span>, president of the emerging growth division for&nbsp;<span class=\"xn-person\">Molson Coors<\/span>. \u201cThis demonstrates the progress we are making to transform&nbsp;<span class=\"xn-person\">Molson Coors<\/span>&nbsp;into a true beverage company.\u201d<\/p>\n<p>Designed to meet you in every mood, the Veryvell line offers non-alcohol, adaptogenic, hemp-derived CBD sparkling waters and unflavored beverage drops.&nbsp;All Veryvell products use broad spectrum hemp and contain &lt;0.3% THC.<\/p>\n<p>Veryvell CBD sparkling waters have a crisp taste, zero sugar, and zero calories. The ready-to-drink beverages come in three premium flavors and feature 20mg of high-quality CBD and adaptogens in each 12 oz can.<\/p>\n<ul>\n<li><b>Focus<\/b>&nbsp;\u2013 a combination of grapefruit and tarragon with Ginseng and Guarana<\/li>\n<li><b>Mind &amp; Body<\/b>&nbsp;\u2013 a blend of strawberry and hibiscus with Ashwagandha and Elderberry<\/li>\n<li><b>Unwind<\/b>&nbsp;\u2013 a fusion of blueberry and lavender with Ashwagandha and L-Theanine<\/li>\n<\/ul>\n<p>Veryvell CBD beverage drops are a complete lineup of unflavored, water soluble blends of CBD and adaptogens that give consumers the freedom to craft their own CBD beverage. Each bottle contains 500mg of CBD. Drops also come in three offerings:<\/p>\n<ul>\n<li><b>Focus<\/b>&nbsp;\u2013 CBD with Guarana<\/li>\n<li><b>Mind &amp; Body \u2013&nbsp;<\/b>CBD with Elderberry<\/li>\n<li><b>Unwind \u2013&nbsp;<\/b>CBD with L-Theanine<\/li>\n<\/ul>\n<p>\u201c<span class=\"xn-person\">Molson Coors<\/span>&nbsp;and HEXO have built a great partnership in Truss, and we&nbsp;are&nbsp;ready&nbsp;to expand on the success we have seen in both&nbsp;<span class=\"xn-location\">Canada<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">Colorado<\/span>. We believe we have developed some of the highest quality, most reliable brands in the market&nbsp;by&nbsp;utilizing&nbsp;our Powered by HEXO technology, and are excited to have the opportunity to share Veryvell with consumers across the U.S.\u201d&nbsp;said HEXO CEO and co-founder&nbsp;<span class=\"xn-person\">Sebastien St-Louis<\/span>.<\/p>\n<p>Veryvell is now available for purchase in 17 states at<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3312541-1&amp;h=1624499265&amp;u=https%3A%2F%2Ftrusscbdusa.com%2F&amp;a=%C2%A0%C2%A0www.trusscbdusa.com\" target=\"_blank\" rel=\"nofollow noopener\">&nbsp;&nbsp;www.trusscbdusa.com<\/a>&nbsp;and available in store at select&nbsp;<span class=\"xn-location\">Colorado<\/span>&nbsp;retailers.<\/p>\n<div class=\"g g-1\">\n<div class=\"g-single a-126\">&nbsp;<a class=\"gofollow\" data-track=\"MTI2LDEsMSwxMA==\" href=\"https:\/\/sinsecannabis.com\/\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/mogreenway.com\/wp-content\/uploads\/2019\/09\/Greenway-Digital-SINSE-1170x135-1.jpg?ssl=1\"><\/a>&nbsp;&nbsp;<\/div>\n<\/div>\n<p>For consumers interested in learning more about Veryvell please visit&nbsp;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3312541-1&amp;h=31682994&amp;u=http%3A%2F%2Fwww.trusscbdusa.com%2F&amp;a=www.trusscbdusa.com\" target=\"_blank\" rel=\"nofollow noopener\">www.trusscbdusa.com<\/a><\/u>&nbsp;or follow @liveveryvell on Facebook and Instagram.<\/p>\n<p><b>ABOUT TRUSS CBD&nbsp;<span class=\"xn-location\">USA<\/span><\/b><\/p>\n<p>Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>&nbsp;is a joint venture between Molson Coors Beverage Company and HEXO Corp foraging a new space at the intersection of the beverage world and the CBD frontier. Born in&nbsp;<span class=\"xn-location\">Colorado<\/span>&nbsp;and backed by two industry leaders, we\u2019re dedicated to creating a world of CBD beverages as diverse as the people who will enjoy them. Our meticulous attention to detail leads to high-quality, non-alcohol, hemp-derived CBD beverages. The Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>&nbsp;portfolio of beverages span a range of flavor profiles and drinking occasions, starting with the launch of Veryvell sparkling CBD water and beverages drops. For consumers interested in learning more, visit&nbsp;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3312541-1&amp;h=31682994&amp;u=http%3A%2F%2Fwww.trusscbdusa.com%2F&amp;a=www.trusscbdusa.com\" target=\"_blank\" rel=\"nofollow noopener\">www.trusscbdusa.com<\/a><\/u>&nbsp;or @LiveVeryvell on Facebook and Instagram.<\/p>\n<p><b>ABOUT MOLSON COORS BEVERAGE COMPANY<\/b><\/p>\n<p>For over two centuries&nbsp;<span class=\"xn-person\">Molson Coors<\/span>&nbsp;has been brewing beverages that unite people for all of life\u2019s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel\u2019s&nbsp;<span class=\"xn-person\">Summer Shandy<\/span>, Creemore Springs, Hop Valley and more,&nbsp;<span class=\"xn-person\">Molson Coors<\/span>&nbsp;produces many beloved and iconic beer brands. While the company\u2019s history is rooted in beer,&nbsp;<span class=\"xn-person\">Molson Coors<\/span>&nbsp;offers a modern portfolio that expands beyond the beer aisle as well.<br class=\"dnr\">Molson Coors Beverage Company is a publicly traded company that operates through&nbsp;<span class=\"xn-person\">Molson Coors North America<\/span>&nbsp;and&nbsp;<span class=\"xn-person\">Molson Coors Europe<\/span>, and is traded on the New York Stock Exchange (NYSE:&nbsp;<a class=\"ticket-symbol\" href=\"https:\/\/www.prnewswire.com\/news-releases\/truss-cbd-usa-a-molson-coors-and-hexo-corp-joint-venture-expands-veryvell-cbd-beverages-semi-nationally-301393497.html#financial-modal\" data-toggle=\"modal\">TAP<\/a>, TAP.A) and Toronto Stock Exchange (TSX: TPX.A, TPX.B).&nbsp;<span class=\"xn-person\">Molson Coors\u2019<\/span>&nbsp;ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or MolsonCoorsOurImprint.com.<\/p>\n<p><b>ABOUT HEXO CORP<\/b><\/p>\n<p>HEXO is an award-winning licensed producer of innovative products for the global cannabis market. HEXO serves the Canadian recreational market with a brand portfolio including HEXO, Redecan, UP Cannabis, Namaste Original Stash, 48North, Trail Mix, Bake Sale, REUP and Latitude brands, and the medical market in&nbsp;<span class=\"xn-location\">Canada<\/span>,&nbsp;<span class=\"xn-location\">Israel<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">Malta<\/span>. The Company also serves the&nbsp;<span class=\"xn-location\">Colorado<\/span>&nbsp;market through its Powered by HEXO<sup>\u00ae<\/sup>&nbsp;strategy and Truss CBD&nbsp;<span class=\"xn-location\">USA<\/span>, a joint-venture with&nbsp;<span class=\"xn-person\">Molson Coors<\/span>. With the completion of HEXO\u2019s recent acquisitions of Redecan and 48North, HEXO is a leading cannabis products company in&nbsp;<span class=\"xn-location\">Canada<\/span>&nbsp;by recreational market share. For more information, please visit&nbsp;<a href=\"http:\/\/www.hexocorp.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.hexocorp.com<\/a><\/p>\n<div class=\"g g-5\">\n<div class=\"g-single a-164\"><a class=\"gofollow\" data-track=\"MTY0LDUsMSwxMA==\" href=\"https:\/\/www.parametersecurity.com\/\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/mogreenway.com\/wp-content\/uploads\/2021\/10\/4.png?ssl=1\"><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Truss CBD&nbsp;USA, a joint venture by Molson Coors Beverage Company (NYSE:&nbsp;TAP) and HEXO&nbsp;USA&nbsp;Inc, a subsidiary of HEXO Corp (NASDAQ:&nbsp;HEXO),&nbsp;today announces the expansion of&nbsp;Veryvell, a&nbsp;line of&nbsp;hemp-derived CBD and adaptogen beverages. Following a successful&nbsp;Colorado&nbsp;launch in 2020, Truss CBD&nbsp;USA&nbsp;now expands Veryvell semi-nationally to be available in 17 states. Residents in the states of&nbsp;Alaska,&nbsp;Arkansas,&nbsp;Colorado,&nbsp;Connecticut,&nbsp;Florida,&nbsp;Iowa,&nbsp;Kentucky,&nbsp;New Jersey,&nbsp;New Mexico,&nbsp;New York,&nbsp;Ohio,&nbsp;Oklahoma,&nbsp;Oregon,&nbsp;Texas,&nbsp;Vermont,&nbsp;Virginia, and&nbsp;West Virginia&nbsp;can now get Veryvell delivered right to their door via direct-to-consumer online purchase at&nbsp;www.trusscbdusa.com. \u201cVeryvell is a truly remarkable product poised at the forefront of an emerging category of beverages,\u201d said&nbsp;Jane Armstrong Hockman, Truss CBD&nbsp;USA&nbsp;general manager. \u201cTruss successfully combined the extensive experience of&nbsp;Molson Coors&nbsp;and Hexo to&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","hentry","category-connecticut-cbd-news"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1627"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1627\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}