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<\/a><\/figure>\nWe\u2019re here to talk about the recent partnership Select launched with Rolling <\/a>Stone magazine on co-branded vape pens and Select\u2019s first-ever pre-rolls. Forni explains that his goal is to create a smooth, enjoyable experience for all cannabis users. Further, he is excited about the reach and cultural alignment between the Rolling Stone<\/a> brand and music. <\/p>\n Rolling Stone\u2019s president and COO Gus Wenner also speaks to the larger purpose driving the new co-branded product line. <\/p>\n \u201cThere\u2019s a mission here that\u2019s been a part of our DNA since the beginning. Music and cannabis are so connected, and we set out to make a product that is A) really good and B) strikes right at the heart of what makes experiencing great music so special,\u201d Wenner told Cannabis Now, adding that the Rolling Stones team has spent the past three years exploring ways to create this opportunity.<\/p>\n \u201cIn CuraLeaf and Select, we found a perfect partner who could design innovative and exciting products that elevate the music listening experience and so much more,\u201d he said. \u201cWe both recognize cannabis\u2019 place in music and in history. We\u2019ve covered the health benefits and some of the incarceration issues around how cases are treated for non-violent crime offenders in our reporting and will continue to do so.\u201d <\/p>\n If legal cannabis was a baseball game, Forni insists we\u2019d still be in the second inning of a typical nine-inning game. The black market remains too powerful for the legal industry to reach its full potential, he says. Forni also comments on the tumultuous hemp-based Delta-8 market, which he believes \u201cis finally being cracked down on.\u201d <\/p>\n The Select founder contends legal weed\u2019s biggest boon will happen when Congress passes the SAFE Banking Act<\/a> and the STATES Act<\/a>, opening the way for cannabis companies to list on the New York Stock Exchange. <\/p>\n \u201cIt\u2019ll change the entire financial landscape of the cannabis industry,\u201d he says. \u201cThat\u2019s what we\u2019re waiting for.\u201d <\/p>\n The legal cannabis Green Rush has been good to entrepreneurs like Forni, who got involved early and worked tooth-and-nail to earn significant market share. Forni founded Select back in 2015 after puffing on a marijuana vape and coughing his lungs out. This experience inspired his first business venture, and he set out to develop a smoother cartridge. Select was born. <\/p>\n![](\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/cameron-forni-pushes-innovation-with-rolling-stone-cannabis-collab-1.jpg\")
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