Lil\u2019 Kim, whose birth name is Kimberly Denise Jones, has had a long career filled with myriad successes (selling 15 million albums and 30 million singles worldwide for starters), but also some headline-grabbing lows (she spent a year in prison for perjury in 2005 and her experience was documented in the BET docu-series \u201cLil\u2019 Kim: Countdown to Lockdown<\/a>\u201d).<\/p>\n But the Brooklyn native\u2019s influence is undeniable as she\u2019s consistently ranked near the top of any number of influential \u201cbest of\u201d hip hop lists including VH1\u2019s \u201c100 Greatest Women In Music<\/a>\u201d all-time coming in at No.45, making her the second highest ranking solo female rapper.<\/p>\n Not only widely regarded as a legitimate fashion icon, Lil\u2019 Kim has been a pioneer for decades in her relentless advocacy for women to feel comfortable with their femininity and sexuality, long before female empowerment became the norm in the music industry (Formation<\/a>, anyone?). Her partnership with superbad inc. is entirely consistent with her life\u2019s passion of inclusivity and impacting change for women and girls.<\/p>\n \u201cEveryone would look at making a lot of money as being successful,\u201d Lil\u2019 Kim said. \u201cBut, for me, that doesn\u2019t necessarily determine success. Someone can rob a bank and have a lot of money, right? My thing is the steps you take to become successful. Look, if by next year everyone is screaming my brand, and we\u2019re the hottest commodity on the street\u2014and we\u2019re also making money, obviously\u2014even if we don\u2019t get to our goal, but we\u2019re on our way, well, that\u2019s success for me.\u201d<\/p>\n Her cannabis partner couldn\u2019t agree more. \u201cLil\u2019 Kim is an icon,\u201d said Carlos Dew, superbad inc. CEO. \u201cShe\u2019s one of the first women of rap to be hardcore. I\u2019m excited she has joined superbad inc. This partnership signifies the union of two great minds coming together to join forces to empower women. Our goal is to integrate cannabis, advocacy, music and fashion. Stay tuned, Lil\u2019 Kim\u2019s cannabis products are coming soon. The best is yet to come.\u201d<\/p>\n The six-time Grammy-nominated artist known for her chart-topping collabs with the likes of Missy Elliott, Christina Aguilera, Pink and Mya (\u201cLady Marmalade\u201d), The Notorious B.I.G. (\u201cCrush on You\u201d), 50 Cent (\u201cMagic Stick\u201d), Mary J. Blige (\u201cI Can Love You\u201d) and many more is also excited about her collab in an upcoming Christmas film<\/a>, \u201cMiracle Across 125th<\/sup> Street,\u201d she\u2019s co-starring in with Nick Cannon, whom the rapper says is not only her best friend but also her current manager. \u201cNick\u2019s taking me to the next level in my career,\u201d she said.<\/p>\n Though superbad inc. nor Lil\u2019 Kim would commit to a date for the launch of a branded cannabis line, the superstar is more than a little hopeful about her future. \u201cIn five years, I\u2019m going to be super blessed to be able to keep getting younger and younger,\u201d the recording artist joked, laughing. \u201cOh, and I\u2019m going to be a billionaire times one hundred.\u201d<\/p>\n Is the cannabis industry ready for Lil\u2019 Kim\u2019s patented brand of brash hyperbole? It\u2019s going to be fun finding out.<\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s no other way to put this: This is a big deal. Global hip hop superstar Lil\u2019 Kim announced today that she\u2019s entered into a partnership with superbad inc., a California-based cannabis brand that bills itself at the highest levels of quality and integrity in the industry. The Grammy winner says she\u2019s diving into the cannabis marketplace with the singular goal of advocating for and empowering women in the overwhelmingly rich, white, male-dominated business. \u201cCannabis is something that I\u2019ve been interested in for about two years now,\u201d the rapper said Friday at MJBizCon in Las Vegas. \u201cI\u2019m just blessed to… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1975","post","type-post","status-publish","format-standard","hentry","category-marijuana_information"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1975"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/1975\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/lil-kim-announces-first-cannabis-venture-with-partner-superbad-inc.png\")
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