{"id":2092,"date":"2021-10-30T13:00:00","date_gmt":"2021-10-30T13:00:00","guid":{"rendered":"https:\/\/cannabisnow.com\/?p=57565"},"modified":"2021-10-30T13:00:00","modified_gmt":"2021-10-30T13:00:00","slug":"fohse-is-helping-norcal-cannabis-company-create-a-brighter-future","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=2092","title":{"rendered":"Fohse is Helping NorCal Cannabis Company Create a Brighter Future"},"content":{"rendered":"<p>One of the many benefits of cannabis legalization is the continued development of cutting-edge technology to maximize crop yield. The people behind Las Vegas-based lighting company Fohse are true innovators in the niche space of commercial cannabis LED grow lights. The company\u2019s flagship model, the A3i, is currently the most powerful and efficient LED grow light on the market, thanks to patented canopy penetration technology.<\/p>\n<p><a href=\"https:\/\/norcalcann.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NorCal<\/a> co-founder and CEO Jiger Patel is an expert in indoor cannabis cultivation. Here, Patel talks to <em>Cannabis Now<\/em> about how Fohse\u2019s A3i lights are an integral part of NorCal\u2019s expansion plan.<\/p>\n<h4 id=\"h-innovation\"><strong>Innovation<\/strong><strong><\/strong><\/h4>\n<p>NorCal\u2019s indoor cultivation and production facilities are designed for precise control of every environmental factor impacting premium indoor-grown cannabis. \u201cWith indoor grows, what you\u2019re trying to maintain is consistency and quality,\u201d Patel said. \u201cHaving the most efficient setups\u2014wherever you are\u2014is how you win that game.\u201d<\/p>\n<p>The company had been using HPS lamps from multiple vendors since they launched. As Patel puts it, \u201cHPS was always assumed to be the best commercial grow lights out there.\u201d<\/p>\n<p>\u201cHPS lights max out between 900 and 1100 PPFD (Photosynthetic Photon Flux Density), depending on the density of your light grid. With Fohse lights, depending on the plant and time of that plant\u2019s life cycle, we can comfortably run at 1500 PPFD,\u201d he said.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/fohse-is-helping-norcal-cannabis-company-create-a-brighter-future.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/fohse-is-helping-norcal-cannabis-company-create-a-brighter-future.jpg\" alt class=\"wp-image-57569\"><\/a><\/figure>\n<p>NorCal\u2019s growth can be attributed to their continual drive for innovation. When the cultivation team began searching for the next progressive step that would allow them to increase yields, they found Fohse.<\/p>\n<p>\u201cPeople had always looked at indoor LED lights as being the future, but we weren\u2019t seeing a light that could produce as much intensity as we wanted out of LEDs,\u201d Patel said. \u201cBut when I first started hearing about these powerful Fohse<a href=\"https:\/\/www.fohse.com\/pages\/a3i\" target=\"_blank\" rel=\"noreferrer noopener\"> A3i LED lights<\/a>, I didn\u2019t believe it until I saw it. Science is science\u2014and it makes sense.\u201d<\/p>\n<h4><strong>Growing a Legacy<\/strong><strong><\/strong><\/h4>\n<p>The Fohse A3i\u2019s swiveling light bars cross-illuminate neighboring grow plots, allowing growers to achieve maximum canopy penetration. For the last year, NorCal has been running 40 of them in a test room to dial in their understanding of LED grow lights and the different inputs that go into growing flower under the A3i. They found that the A3i lights produce 60% more light per BTU than traditional HPS systems.<\/p>\n<p>The reason for this extra layer of research is the company\u2019s planned move into the next level of production\u2014a brand-new facility.<\/p>\n<p>\u201cWhen we decided to really double down on cultivation, we wanted to build something that wasn\u2019t going to be a dinosaur after the first year,\u201d Patel said. \u201cI believe we can become even more efficient by putting Fohse lights into the entire facility. [They] create a better grow environment by replicating sunlight without giving off as much heat as HPS lights. That initial input of light allows us to then play with everything else to create maximum yield and efficiency of the plants. If you have the right lighting, you can then adjust your watering, nutrients and environment to let the plant thrive.\u201d<\/p>\n<p>Patel says they have pulled \u201csomewhere between six and seven pounds per light\u201d and have seen the same results with multiple cultivars\u2014that\u2019s a 30 to 40% yield increase.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/fohse-is-helping-norcal-cannabis-company-create-a-brighter-future-1.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/10\/fohse-is-helping-norcal-cannabis-company-create-a-brighter-future-1.jpg\" alt class=\"wp-image-57570\"><\/a><\/figure>\n<p>There are also environmental benefits to using Fohse lights. As the A3i produces 60% more light per BTU than an HPS system, it significantly reduces the strain on cooling systems.<\/p>\n<p>\u201cAi3 lights run less hot, so we\u2019re able to negate the use of air conditioning. This allows us to have a greater impact in <a href=\"https:\/\/cannabisnow.com\/norcal-cannabis-company\/\">different parts of our business<\/a>, in terms of efficiency and environmentally,\u201d Patel explained. \u201cWe\u2019re even thinking about retrofitting one of our entire buildings with Fohse. It\u2019s basically plug-and-play, so they\u2019re an easier light to retrofit than most.\u201d<\/p>\n<h4><strong>The Future Looks Bright<\/strong><\/h4>\n<p>Patel believes that because California\u2019s recreational industry is nascent, companies have been able to compete in the market without efficient grow ops.<\/p>\n<p>\u201cWhile cannabis production has been around for a long time, we\u2019ve never had all the access to the technology and the data that we do now, and that\u2019s what\u2019s driving efficiency on everybody\u2019s end,\u201d Patel said. \u201cIt\u2019s an exciting time to be participating in this business because there\u2019s so much innovation.\u201d<\/p>\n<p>As indoor-grown cannabis becomes more of a commodity, pricing will become more competitive, and the difference between efficient growers and those using older technology will start to become clear.<\/p>\n<p>\u201cWhile we don\u2019t welcome what\u2019s happening in California, we do find ourselves in a position where we\u2019re able to say we\u2019re as efficient as anybody\u2014if not more than anybody\u2014and it really does give us a competitive advantage,\u201d Patel said. \u201cFohse allows us the ability to become more and more efficient every day. They represent the cutting edge of lighting, and we see them being innovative for years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the many benefits of cannabis legalization is the continued development of cutting-edge technology to maximize crop yield. The people behind Las Vegas-based lighting company Fohse are true innovators in the niche space of commercial cannabis LED grow lights. The company\u2019s flagship model, the A3i, is currently the most powerful and efficient LED grow light on the market, thanks to patented canopy penetration technology. NorCal co-founder and CEO Jiger Patel is an expert in indoor cannabis cultivation. Here, Patel talks to Cannabis Now about how Fohse\u2019s A3i lights are an integral part of NorCal\u2019s expansion plan. Innovation NorCal\u2019s indoor&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","hentry","category-marijuana_information"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2092"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/2092\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}