{"id":2436,"date":"2021-11-16T18:58:36","date_gmt":"2021-11-16T18:58:36","guid":{"rendered":"https:\/\/www.leafly.com\/wp-home\/?p=184819"},"modified":"2021-11-16T18:58:36","modified_gmt":"2021-11-16T18:58:36","slug":"can-edibles-really-be-strain-specific-or-is-that-just-hype","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=2436","title":{"rendered":"Can edibles really be strain-specific, or is that just hype?"},"content":{"rendered":"<p>  <title>Can edibles really be strain-specific, or is that just hype? &#8211; Leafly<\/title>     <!-- This is Index Exchange, a script\/\/3rd-party integration that interjects GAM. It needs to be 'ahead' of GTM in the DOM, which comes from Cephalopod. GTM loads GAM. 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You&#8217;re not old enough to use Leafly.<\/p>\n<\/div>\n<p class=\"hidden age-gate__loading\">Redirecting you to<span class=\"redirect-domain\"><\/span><\/p>\n<p class=\"text-xs mt-auto\">By accessing this site, you accept<br \/>\nthe <a class=\"py-xl\" data-testid=\"tou-link\" href=\"https:\/\/www.leafly.com\/info\/terms-of-use\">Terms of Use<\/a><br \/>\nand <a class=\"py-xl\" data-testid=\"pp-link\" href=\"https:\/\/www.leafly.com\/info\/privacy-policy\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"container my-xl\">\n<div class=\"row\">\n<div class=\"col md:col-9\" id=\"article-content\">\n<p>For many people, one of the most intimidating aspects of getting high on edibles is the unknown that comes along with it. After popping a gummy, what happens next? How will I feel? What if it\u2019s too much? <\/p>\n<blockquote class=\"wp-block-quote has-text-align-left\">\n<p>The answer may depend on the extraction method.<\/p>\n<\/blockquote>\n<p>A number of edibles manufacturers are now addressing this anxiety by advertising strain-specific products. This is also known as effects-based marketing.&nbsp;<\/p>\n<p>In the new effects-based edibles market, manufacturers are increasingly claiming indica\/sativa\/hybrid designations, and, in some cases, tying a product line to a specific cultivar (strain) used to make them. The idea is that the consumer will be able to predict how the edible will make them feel, based on the specific classification or strain. <\/p>\n<h2 id=\"h-questioning-the-promise-on-the-package\">Questioning the promise on the package<\/h2>\n<p>A number of experts who work with cannabis, and researchers familiar with the properties of extracts, however, question whether edibles manufactured using common industry practices can truly be strain-specific. <\/p>\n<p>In other words: When it comes to effects-based marketing, the hype might be hollow. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u2018It\u2019s extremely frustrating to see brands use distillate\u2019 and then claim strain-specific effects. <\/p>\n<p><em>\u2013 Rachel King, Kaneh Edibles Company<\/em><\/p>\n<\/blockquote>\n<p>\u201cMarketing edibles as indica or sativa, is, in my opinion, just marketing, and misguided at that,\u201d said Rachel King, chief development officer at the California edibles manufacturer <a href=\"https:\/\/www.leafly.com\/brands\/kaneh-co\" target=\"_blank\" rel=\"noreferrer noopener\">Kaneh Co.<\/a><\/p>\n<p>The trend has proved cumbersome to some manufacturers, who feel their peers are being dishonest and that they are being forced to participate in product labeling they don\u2019t believe is truthful.<\/p>\n<p>\u201cI get told non-stop from people in the industry that I need to do effects based-marketing,\u201d Adam Terry, CEO of <a href=\"https:\/\/www.cantripseltzer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cantrip Seltzer<\/a> said. \u201cBecause I have an incentive to make what sells, it\u2019s really hard for me to avoid that. In some senses, I\u2019ve been adamant about Cantrip not doing that.\u201d<\/p>\n<p>\u201cIt is extremely frustrating to me when I see brands that infuse with distillate market their products this way,\u201d King of Kaneh Co. said. \u201cIt is hurtful to the industry and our consumers.\u201d <\/p>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"640\" alt=\"entourage effect, cannabis plant\" class=\"wp-image-147744 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-1.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-1.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-1.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-1.jpg,compress&amp;w=1480 1480w\"><figcaption>Every edible infusion process begins with the cannabis plant, but the final product can be very different depending on the extraction method used. (sashagrunge\/AdobeStock)<\/figcaption><\/figure>\n<h2 id=\"h-what-s-the-deal-with-distillate\">What\u2019s the deal with distillate? <\/h2>\n<p><a href=\"https:\/\/www.leafly.com\/learn\/cannabis-glossary\/distillate\" target=\"_blank\" rel=\"noreferrer noopener\">Distillate oil<\/a> isolates a specific compound, like THC, from the cannabis plant. <\/p>\n<p>King explained that, in the case of THC distillate oil, the \u201cmajority of the qualities that make a strain are stripped down during the extraction process,\u201d which negates any claim that something is either indica or sativa, let alone an individual strain. <\/p>\n<p>The whole point of using distillate is that the active molecules in the oil are whittled down to a single cannabinoid. This results in a flavorless product rich in THC and only THC. Distillate oil is also devoid of any flavonoids or terpenes that originally appeared in the plant from which it was originally harvested, rendering one sample of distillate virtually indistinguishable from the next, even if it came from the same plant. <\/p>\n<p> <a href=\"https:\/\/www.leafly.com\/news\/science-tech\/what-are-cannabis-distillate-concentrates\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>Cannabis oil distillate concentrate: pure THC<\/p>\n<\/div>\n<p><\/a> <\/p>\n<h2 id=\"h-cooking-methods-further-break-down-distinctions\">Cooking methods further break down distinctions<\/h2>\n<p>King also explained that cooking methods, along with our bodies\u2019 digestive processes, are also doing to further degrade cultivar-specific aspects even further, \u201ceven if brands are using live resin or cannabutter.\u201d<\/p>\n<p>So scientifically speaking, edibles made with distillate really can\u2019t claim strain-specific effects. They will get the consumer high. But that high won\u2019t really feel any different, even if one gummy is labeled <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/best-stinky-weed-strains\" target=\"_blank\" rel=\"noreferrer noopener\">Sour Diesel<\/a> and another says <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/og-kush-marijuana-family-strains-appreciation\" target=\"_blank\" rel=\"noreferrer noopener\">OG Kush<\/a>. <\/p>\n<p>One person may feel more stoned or energized than another person who ingested the same dose. But that\u2019s due to the disparity in how cannabis affects each individual person, not because they ate something infused with distillate oil made from one strain or another.<\/p>\n<h2 id=\"h-what-about-non-distillate-methods\">What about non-distillate methods?<\/h2>\n<p>The science gets trickier when considering other methods apart from using distillate.<\/p>\n<p>\u201cIt all depends on how it\u2019s prepared,\u201d said Dr. Ethan Russo, a neurologist, psychopharmacology researcher, author, and founder and CEO of <a href=\"https:\/\/credo-science.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Credo Science<\/a>.<\/p>\n<p>\u201cThere\u2019s a difference of one chemovar to another, but, in the process of heating, decarboxylating, a lot may be lost,\u201d Russo said, echoing King\u2019s comments.<\/p>\n<p>\u201cEdibles sure can be effective, but to say that this one put together with this specific chemovar and there\u2019s going to be consistency over time is a bit of a fantasy,\u201d Russo said. <\/p>\n<p>Russo prefers to use the term \u201cchemovar,\u201d which refers to chemical varieties of cannabis. It\u2019s a more scientifically accurate way of describing what most cannabis makers and consumers know as \u201cstrains.\u201d <\/p>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"745\" alt=\"live resin cannabis concentrate\" class=\"wp-image-173147 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-2.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-2.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-2.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-2.jpg,compress&amp;w=1480 1480w\"><figcaption>Live resin is a cannabis concentrate made from fresh-frozen cannabis plants, instead of dried and cured buds. The live resin process ensures a greater retention of terpenes in the finished product.<\/figcaption><\/figure>\n<h2 id=\"h-live-resin-and-cannabutter-may-deliver-specific-effects\">Live resin and cannabutter may deliver specific effects<\/h2>\n<p>Russo dismissed the idea that distillate pulled from a specific cultivar could produce effects specifically similar to what could be experienced via inhalation. <\/p>\n<p>But he did allow that live resin or cannabutter \u201csure could\u201d produce cultivar-specific effects \u201cdepending on how much of the terpenoid content is left, for example.\u201d&nbsp;<\/p>\n<p>\u201cAn edible made from cannabis is going to have a different effect than the [same] amount of synthetic THC would,\u201d Russo said, delineating between live resin or cannabutter, and distillate. <\/p>\n<p>Pete Feurtado, CEO of <a href=\"https:\/\/bigpetestreats.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Big Pete\u2019s Treats<\/a>, which is one of the few commercial edibles manufacturers still using cannabutter, explained why the company uses the indica\/sativa\/hybrid distinction. \u201cWe use cannabutter for all of our cookies and canna-coconut oil for our vegan line,\u201d he said. \u201cWe believe cannabutter is better because it results in a full spectrum experience.\u201d <\/p>\n<p>\u201cWe don\u2019t make any claims about effects like sleep, energy, et cetera,\u201d Feurtado added. \u201cThe indica\/sativa designation is a way for us to be transparent about the flowers we use to make our cannabutter.\u201d <\/p>\n<p> <a href=\"https:\/\/www.leafly.com\/news\/lifestyle\/hot-buttered-rum-marijuana-recipe\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>Recipe: Hot Cannabuttered Rum<\/p>\n<\/div>\n<p><\/a> <\/p>\n<h2 id=\"h-many-factors-make-a-high\">Many factors make a high<\/h2>\n<p>Russo cautioned that there are many other factors involved, however. When a person last ate, how much THC their body actually absorbed, whether or not they have a pre-existing tolerance, and other factors could skew their own personal experience. So it\u2019s a hard thing to gauge. <\/p>\n<p>The intoxication experienced by consuming an edible \u201cis still going to be different than what would happen if the same base material were vaporized,\u201d he said, even if live resin were used in the edible. <\/p>\n<p>Dr. Amanda Reiman, ethnobotanist and founder of the multimedia plant medicine advisory service <a href=\"https:\/\/www.mypersonalplants.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Personal Plants<\/a>, also agreed with these distinctions but expressed skepticism about the idea of live resin used in an edible. <\/p>\n<p>\u201cWith live resin,\u201d she said, \u201cif you\u2019re dabbing it, you\u2019re getting those flavonoids and terpenes. If they are baked into an edible, they\u2019re gone.\u201d Reiman added that when it comes to edibles, available cannabinoids and their ratio to one another are what will determine intoxicating or physiological effects. <\/p>\n<h2 id=\"h-separate-then-re-assemble\">Separate, then re-assemble? <\/h2>\n<p>Several experts suggested that some edibles manufacturers may be trying to re-create the whole plant effect by using THC distillate, and then infusing terpenes into the product to mimic the profile of the intended strain. <\/p>\n<p>\u201cJust like everything in the cannabis industry, the devil is in the details,\u201d said <a href=\"http:\/\/nuckolls.chem.columbia.edu\/members\/colin-nuckolls\" target=\"_blank\" rel=\"noreferrer noopener\">Colin Nuckolls, Ph.D.<\/a>, who a professor of chemistry and a cannabis researcher at Columbia University. \u201cIf you\u2019re just adding THC and what you think is some terpene profile that you read on the internet for <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/cookies-cakes-marijuana-family-strains-appreciation\" target=\"_blank\" rel=\"noreferrer noopener\">Wedding Cake<\/a>, yes, that\u2019s a gimmick.\u201d <\/p>\n<p>\u201cIf you\u2019re using the actual plant,\u201d Nuckolls added, \u201cand you\u2019re relying on the combination of things in the plant we don\u2019t really know fully how it all works, then yes, that could be legit.\u201d&nbsp;<\/p>\n<p>The preparation of plant material, and the extraction process used, are both critically important to whether or not this bears out,\u201d Nuckolls said. Live resin, for example, is a strong contender as an infusion base that could actually carry specific results. But some manufacturers may cut corners and slap a \u201clive resin\u201d label on a product that\u2019s really made with distillate. <\/p>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"1024\" alt=\"Kin Slips co-founder Josh Kirby tells Leafly how the company is working to stay abreast of the complicated stream of rules and regulations issuing from the Bureau of Cannabis Control.\" class=\"wp-image-72791 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-3.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-3.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-3.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype-3.jpg,compress&amp;w=1480 1480w\"><figcaption>Kin Slips uses live resin to infuse its sublingual products. (Courtesy of Kin Slips)<\/figcaption><\/figure>\n<h2 id=\"h-who-s-using-live-resin-and-how\">Who\u2019s using live resin, and how? <\/h2>\n<p>Josh Kirby is the chief product officer at <a href=\"https:\/\/www.leafly.com\/brands\/kin-slips\" target=\"_blank\" rel=\"noreferrer noopener\">Kin Slips<\/a>, one of the leading brands in the sublingual strip edible category. Kin Slips manufactures a number of strain-specific products using live resin. <\/p>\n<p>\u201cThe difference between a live resin and other more popular kinds of fusion products\u2014like distillates and isolates\u2014is that live resin is specifically a full extraction of what was in that plant,\u201d said Kirby. <\/p>\n<p>\u201cLive resin, by definition, has to be a plant that is still alive,\u201d he added. \u201cSo in order for it to really be live resin, you either have to chop it down and throw it right in the tractor as as the library producing machine, or you have to chop it down and immediately turn it into a flash freezer, so that you can store it before it gets to the extraction facility. If somebody is producing a product with live resin, but what they\u2019re really doing is taking a bunch of terpenes and putting those into, another form of cannabis extracts that\u2019s not live resin, that\u2019s just opportunistic marketing.\u201d<\/p>\n<p> <a href=\"https:\/\/www.leafly.com\/learn\/consume\/dabs\/what-is-live-resin-cannabis-concentrate\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>What is live resin?<\/p>\n<\/div>\n<p><\/a> <\/p>\n<h2 id=\"h-it-s-complicated-but-something-s-there\">It\u2019s complicated, but something\u2019s there<\/h2>\n<p>We know from years of personal experience, Kirby said, and a burgeoning body of scientific experiments, that there are differences in the way individual cultivars are expressed. Different strains have different cannabinoid profiles, terpene profiles, flammability profiles, and physical effects. <\/p>\n<p>The sativa and indica dichotomy, Kirby added, can be a helpful loose guide. It\u2019s not entirely false, but the simplistic two-category framework has significant limitations. An indica or sativa designation, and even a specific strain name, should never be taken as a hard and fast rule when evaluating how something might cause a specific effect in the body. Echoing what Russo said, that needs to be done by analyzing all the components in a lab, not just by slapping a strain on a specific plant. &nbsp;<\/p>\n<p>It\u2019s clear that distillate edibles marketed as anything strain-specific are a false promise, while the jury is still out on edibles using fuller plant extractions like live resins or cannabutters. <\/p>\n<p>Like with anything in the nascent legal cannabis industry, consumer education is a buyer\u2019s best friend. Consumers should always ask for a <a href=\"https:\/\/www.leafly.com\/learn\/cannabis-glossary\/certificate-of-analysis#:~:text=A%20certificate%20of%20analysis%20(COA,they%20are%20safe%20for%20consumption.\" target=\"_blank\" rel=\"noreferrer noopener\">Certificate of Analysis<\/a> and ask questions about extraction methods and which is used by what company. If there\u2019s one thing everyone interviewed could agree on, it\u2019s that we still have a lot to learn about the science of cannabis and how the plant\u2019s various components affect the body. <\/p>\n<div id=\"author-box\" class=\"p-lg my-xxl bg-white rounded border border-light-grey elevation-low\">\n<div class=\"mb-lg\"> <img decoding=\"async\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/11\/can-edibles-really-be-strain-specific-or-is-that-just-hype.jpg\" alt=\"Jackie Bryant's Bio Image\" class=\"lazyload inline-block mr-md rounded-full border border-light-grey\"> <\/p>\n<p>Jackie Bryant<\/p>\n<\/p><\/div>\n<p class=\"text-sm\">Jackie Bryant is a San Diego-based journalist covering cannabis business and culture. Her work can be found in print and online at Voice of San Diego, the San Diego Union-Tribune, Forbes, Uproxx, Different Leaf, and many more. She also writes a cannabis culture newsletter called Cannabitch.<\/p>\n<p> <a class=\"text-sm font-bold underline text-green\" href=\"https:\/\/www.leafly.com\/news\/author\/jackie-bryant\">View Jackie Bryant&#8217;s articles<\/a> <\/div>\n<div class=\"leafly-sailthru-signup p-lg my-xl bg-white rounded elevation-low border border-light-grey\">\n<p class=\"text-xs pt-lg\">By submitting this form, you will be subscribed to news and promotional emails from <a href=\"https:\/\/www.leafly.com\">Leafly<\/a> and you agree to Leafly&#8217;s <a href=\"https:\/\/www.leafly.com\/company\/tos\">Terms of Service<\/a> and <a href=\"https:\/\/www.leafly.com\/company\/privacy-policy\">Privacy Policy<\/a>. You can unsubscribe from Leafly email messages anytime.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p> <!-- Chartbeat --> <!-- End Chartbeat -->  <!--\nPerformance optimized by W3 Total Cache. Learn more: https:\/\/www.boldgrid.com\/w3-total-cache\/ Served from: _ @ 2021-11-16 19:55:30 by W3 Total Cache\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can edibles really be strain-specific, or is that just hype? &#8211; Leafly Link copied to your clipboard Leafly Leafly \u00ae Loading\u2026 Where are you from? noyes Remember me for 30 days. I confirm that this is not a shared device. Darn! You&#8217;re not old enough to use Leafly. Redirecting you to By accessing this site, you accept the Terms of Use and Privacy Policy. For many people, one of the most intimidating aspects of getting high on edibles is the unknown that comes along with it. After popping a gummy, what happens next? How will I feel? 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