Founders Rune Sydengen and S\u00f8lvi Barber explain how their \u201cFuture Food<\/a>\u201d products will revolutionize the health and wellness industries. Their story began fifteen years ago when Sydengen woke up seriously unwell. As physicians tried to diagnose the problem, he was fed a potent cocktail of prescription drugs for diseases including AIDS, HIV, leukemia, and ALS. The treatments were so severe that three blood clots developed in his heart, which at one point caused it to stop. At his lowest, Sydengen weighed only 37 kilos (81.6 pounds).<\/p>\n After years of unsuccessful treatment in his native Norway, Sydengen took matters into his own hands and flew to the Mayo Clinic in Florida for a second opinion. After just four days, he was correctly diagnosed with Lyme disease. He was quietly told that CBD and medical marijuana may be beneficial, although at that time it was still illegal in the Sunshine State. Following this advice, Sydengen started incorporating CBD and THC products into his daily regime. He regained 19 kilos in two weeks \u201cthrough munchies,\u201d Sydengen said with a grin. \u201cI was my hotel\u2019s best room service customer.\u201d <\/p>\n He returned to Norway and continued adding CBD to his food. As he started regaining his health and strength, Sydengen was able to drop nine of his 10 prescription medications. <\/p>\n The experience inspired Sydengen to start his own CBD line with a focus on \u201cprioritizing health and wellness for happier and more productive lives.\u201d He tapped his friend S\u00f8lvi Barber, and in 2018 they launched Identity, a line of high-end CBD products with a unique focus on \u201cFuture Foods.\u201d Across the range of products, Identity combines organic, natural ingredients with the highest levels of science.<\/p>\n Creating food products that are both nutritious and delicious was paramount to both Sydengen and Barber. By combining plant science with culinary techniques, Identity has created its \u201cFuture Food\u201dconcept. \u201cNorway has no GMO, no antibiotics in its food. So, that\u2019s where we started,\u201d Barber explained. <\/p>\n Norway is renowned for its strict standards for agriculture and food production. The country\u2019s agriculture model focuses on less \u201cmass-produced\u201d means of production, better animal welfare, and creating sustainable, circular farming methods. All of Identity\u2019s products are made with the finest Norwegian ingredients, which are then blended with organically grown CBD<\/a> sourced from family farms in Oregon and Colorado. <\/p>\n \u201cDigestive health is the way to go,\u201d Barber said. \u201cThe key was to make clean, healthy products for the future. Products that take care of people and the planet at the same time.\u201d<\/p>\n Two food products round up Identity\u2019s CBD lineup: Norwegian Bone Both<\/a> and Superfood Creamer<\/a>. <\/p>\n Dairy-Free Coffee Creamers<\/strong><\/a> <\/strong> <\/p>\n Identity\u2019s delicious Coffee Creamers are a game-changer for those looking to add CBD seamlessly into their daily wellness routine. Simply mix them into your favorite coffee, tea, protein shakes and smoothies. <\/p>\n \u201cThe way the creamer is mixed together maximizes the bioavailability of the CBD in your body,\u201d Sydengen said. \u201cIt\u2019s so easy and clean and can be used for everything\u2014<\/p>\n baking, coffee, smoothies. I even add them to my yogurt.\u201d <\/p>\n Available in a variety of delicious flavors including honey, vanilla, coconut, and cacao, these dairy-free, soy-free, and gluten-free creamers contain no artificial sweeteners. Available in individualized packets, they are also perfect for traveling and can be a lifesaver when you don\u2019t have an easily accessible dairy free option. <\/p>\n
<\/p>\nA Circular Approach<\/strong><\/strong><\/h4>\n
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