{"id":3012,"date":"2021-12-13T22:17:51","date_gmt":"2021-12-13T22:17:51","guid":{"rendered":"https:\/\/www.leafly.com\/wp-home\/?p=187959"},"modified":"2021-12-13T22:17:51","modified_gmt":"2021-12-13T22:17:51","slug":"these-brands-focus-on-women-weed-and-smashing-stoner-stigma","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=3012","title":{"rendered":"These brands focus on women, weed, and smashing stoner stigma"},"content":{"rendered":"<p>  <title>These brands focus on women, weed, and smashing stoner stigma &#8211; Leafly<\/title>     <!-- This is Index Exchange, a script\/\/3rd-party integration that interjects GAM. It needs to be 'ahead' of GTM in the DOM, which comes from Cephalopod. GTM loads GAM. 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You&#8217;re not old enough to use Leafly.<\/p>\n<\/div>\n<p class=\"hidden age-gate__loading\">Redirecting you to<span class=\"redirect-domain\"><\/span><\/p>\n<p class=\"text-xs mt-auto\">By accessing this site, you accept<br \/>\nthe <a class=\"py-xl\" data-testid=\"tou-link\" href=\"https:\/\/www.leafly.com\/info\/terms-of-use\">Terms of Use<\/a><br \/>\nand <a class=\"py-xl\" data-testid=\"pp-link\" href=\"https:\/\/www.leafly.com\/info\/privacy-policy\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"container my-xl\">\n<div class=\"row\">\n<div class=\"col md:col-9\" id=\"article-content\">\n<p>For Brett Heyman, founder of the accessories and home-decor brand <a href=\"https:\/\/edie-parker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edie Parker<\/a>, smoking cannabis was something she used to do in high school, the same as most of her friends. <\/p>\n<p>She never really thought about the lifestyle component of cannabis until meeting her husband, who had an ongoing relationship with weed, which made her more aware of how the plant factors into day-to-day life. <\/p>\n<p>Inspired, Heyman started exploring the idea of making weed accessories as an extension of her home brand. She wanted to create a cannabis-forward line that would speak to her, as well as women like her. And thus, the cheeky and playful <a href=\"https:\/\/edieparkerflower.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weedie Parker<\/a> was born.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img width=\"933\" height=\"1024\" alt class=\"wp-image-188060 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-1.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-1.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-1.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-1.jpg,compress&amp;w=1480 1480w\"><figcaption>Accessories made by women, for women\u2014and everyone else too. (Via Instagram @edieparkerflower)<\/figcaption><\/figure>\n<p>Weedie Parker aims to fill the need for accessories that speak to women, and they aren\u2019t the only ones. As legalization matures, female-identifying entrepreneurs are taking their place in the male-dominated cannabis industry; curating unique shopping experiences for a variety of consumers.<\/p>\n<h2>Women, weed, and accessories<\/h2>\n<p>According to <a href=\"https:\/\/www.headset.io\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Headset<\/a> data, Gen Z women are the fastest growing market in cannabis, with a 151% increase in year-to-year sales growth. They are followed by Gen Z men (118%) and millennial women (51%). <\/p>\n<p>Each year, women increase their market share and this hasn\u2019t gone unnoticed. Eliza Torres, the founder of <a href=\"https:\/\/litandluxury.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lit &amp; Luxury,<\/a> a high-end online weed accessories shop, believes that things are changing.<\/p>\n<p>\u201cI think women have been ignored, but today is a new day. There are a lot of women-owned businesses within this industry, now more than ever. I think that will continue to grow,\u201d shares Torres. <\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"682\" alt class=\"wp-image-188061 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-2.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-2.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-2.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-2.jpg,compress&amp;w=1480 1480w\"><figcaption>What kind of woman enjoys cannabis? All kinds. (Via Instagram @lit_and_luxury)<\/figcaption><\/figure>\n<\/div>\n<p>\u201cI think it\u2019s why there haven\u2019t been many female-oriented weed products, before now. The men who have been running things obviously didn\u2019t think there was a need. They didn\u2019t really consider women at all.\u201d<\/p>\n<p>Women have been ignored for far too long, according to Paige Green, marketing director at Superette. <\/p>\n<p>\u201cHistorically, women have been overlooked in the weed industry. In pop culture, we see stoners portrayed by men, like Cheech &amp; Chong, or a slew of Seth Rogen movies.\u201d<\/p>\n<p>\u201cThere\u2019s a huge opportunity to connect to women who consume weed, and to challenge outdated stereotypes and assumptions about cannabis consumers in general,\u201d she tells Leafly.<\/p>\n<h2>Retail designed for women, by women<\/h2>\n<p>That opportunity is being seized by female-led brands. In Canada, popular brands like <a href=\"https:\/\/shop-allume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allume<\/a>, <a href=\"https:\/\/verdevie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VerdeVie<\/a>, <a href=\"https:\/\/blazeboxcanada.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BlazeBox<\/a>, <a href=\"https:\/\/shopherblife.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop HerB Life<\/a> are all offering cannabis accessories that cater to women. <\/p>\n<p>A fan favourite of women in weed is Allume\u2019s infamous <a href=\"https:\/\/shop-allume.com\/collections\/all-products\/products\/allume-reversible-satin-robe\" target=\"_blank\" rel=\"noreferrer noopener\">Botanique Robe<\/a>, a reversible satin robe that features an elegant weed pattern, miles away from the classic weed pyjama pants. <\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img width=\"1024\" height=\"1024\" alt class=\"wp-image-188056 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-3.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-3.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-3.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-3.jpg,compress&amp;w=1480 1480w\"><figcaption>Nothing against stoner sweats but this reversible robe is classy weed fashion. (Allume)<\/figcaption><\/figure>\n<p>In the States, brands like <a href=\"https:\/\/edieparkerflower.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weedie Parker<\/a>, <a href=\"https:\/\/litandluxury.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lit &amp; Luxury<\/a>, <a href=\"https:\/\/broccolimag.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Broccoli Mag<\/a>, <a href=\"https:\/\/missgrass.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miss Grass<\/a> and <a href=\"https:\/\/shopglassy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Glassy<\/a> are tailoring their offerings that elevate the consumer experience. <\/p>\n<p>Glori Blatt, the co-founder of Glassy, says that each product featured on their website is one that she would personally buy. \u201cEvery aspect of Glassy is an organic reflection of our taste, style, and aesthetic,\u201d says Blatt.<\/p>\n<p>\u201cWe decided early on we wouldn\u2019t sell anything that the two of us wouldn\u2019t personally purchase. We knew if we loved something, there would be a lot of other women out there who loved it just as much as we do.\u201d<\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img width=\"1024\" height=\"1024\" alt class=\"wp-image-188081 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-4.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-4.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-4.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-4.jpg,compress&amp;w=1480 1480w\"><figcaption>Getting stoned on stone fruit. (Via Instagram @shop.glassy)<\/figcaption><\/figure>\n<p>Lauren Davies, VP at Superette, thinks women are more curious than their male counterparts, something they have noticed in-store. <\/p>\n<p>\u201cOften women spend more time exploring our shop and engaging with our budtenders, compared to men who come in with something very specific in mind. It enables them to connect with brands on a deeper level.\u201d<\/p>\n<p>This is why elevated in-store environments like Superette and Weedie Parker are so important. Heyman thinks women are knowledgeable consumers and just want to experience weed without judgement.<\/p>\n<p>\u201cCannabis should not be intimidating. I don\u2019t like that it can feel intimidating; this idea you need to know how to roll the perfect joint or like, know exactly how to clean a bong. It doesn\u2019t matter. I feel like cannabis is more playful, there\u2019s a sense of discovery!\u201d<\/p>\n<h2>Cannabis consumption is still highly stigmatize among women<\/h2>\n<p>Unfortunately, cannabis, and the people who use it, are still highly stigmatized. This is especially true for women.<\/p>\n<p>\u201cSociety expects women to behave a certain way, even still today. We shouldn\u2019t have to explain that weed helps us relax, unwind and deal with daily stresses,\u201d explains Torres.<\/p>\n<p>This stigma is something Green can empathize with. She\u2019s seen firsthand how women are judged more harshly for being cannabis consumers. <\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img width=\"819\" height=\"1024\" alt class=\"wp-image-188059 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-5.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-5.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-5.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma-5.jpg,compress&amp;w=1480 1480w\"><figcaption>Dream team\u2014Superette and Weedie Parker. (Superette)<\/figcaption><\/figure>\n<\/div>\n<p>\u201c\u200b\u200bI feel more stigmatized around my consumption habits than my husband ever would. Almost anywhere you live, mothers enjoying a glass of wine is more accepted than cannabis,\u201d shares Green.<\/p>\n<p>But this perception is shifting and the cannabis industry is evolving with it. <\/p>\n<p>\u201cThere is a new persona to being a cannabis enthusiast. I think women especially can change that rhetoric of the \u201cstoner\u201d stigma that\u2019s always been assumed,\u201d says Torres.<\/p>\n<p>Heyman believes that what is going on right now is the reflection of our society. \u201cI think this elevation of female brands that\u2019s happening, it\u2019s just going to remove stigma left and right.\u201d&nbsp;<\/p>\n<div id=\"author-box\" class=\"p-lg my-xxl bg-white rounded border border-light-grey elevation-low\">\n<div class=\"mb-lg\"> <img decoding=\"async\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/these-brands-focus-on-women-weed-and-smashing-stoner-stigma.jpg\" alt=\"Yara El-Soueidi's Bio Image\" class=\"lazyload inline-block mr-md rounded-full border border-light-grey\"> <\/p>\n<p>Yara El-Soueidi<\/p>\n<\/p><\/div>\n<p class=\"text-sm\">Yara is a writer and a culture journalist based in Tiohti\u00e1:ke\/Montr\u00e9al. Her work has appeared in CultMTL, Exclaim.ca, MTVnews, Montreal Review of Books, Restless Media, Eater MTL, and elsewhere. When not writing, she listens to music, spends time with her cat, reads books, and complains about a whole lot on her Twitter account.<\/p>\n<p> <a class=\"text-sm font-bold underline text-green\" href=\"https:\/\/www.leafly.com\/news\/author\/yara-el-soueidi\">View Yara El-Soueidi&#8217;s articles<\/a> <\/div>\n<div class=\"leafly-sailthru-signup p-lg my-xl bg-white rounded elevation-low border border-light-grey\">\n<p class=\"text-xs pt-lg\">By submitting this form, you will be subscribed to news and promotional emails from <a href=\"https:\/\/www.leafly.com\">Leafly<\/a> and you agree to Leafly&#8217;s <a href=\"https:\/\/www.leafly.com\/company\/tos\">Terms of Service<\/a> and <a href=\"https:\/\/www.leafly.com\/company\/privacy-policy\">Privacy Policy<\/a>. You can unsubscribe from Leafly email messages anytime.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p> <!-- Chartbeat --> <!-- End Chartbeat -->  <!--\nPerformance optimized by W3 Total Cache. Learn more: https:\/\/www.boldgrid.com\/w3-total-cache\/ Served from: _ @ 2021-12-13 22:21:19 by W3 Total Cache\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These brands focus on women, weed, and smashing stoner stigma &#8211; Leafly Link copied to your clipboard Leafly Leafly \u00ae Loading\u2026 Where are you from? noyes Remember me for 30 days. I confirm that this is not a shared device. Darn! You&#8217;re not old enough to use Leafly. Redirecting you to By accessing this site, you accept the Terms of Use and Privacy Policy. For Brett Heyman, founder of the accessories and home-decor brand Edie Parker, smoking cannabis was something she used to do in high school, the same as most of her friends. 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