![\"Humanity](\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/humanity-heroes-annual-backpack-drive-supports-la-homeless.jpg\")
<\/a><\/figure>\nNot All Heroes Wear Capes<\/strong><\/strong><\/h4>\nSince the onset of the COVID-19 pandemic, Humanity Heroes\u2019 efforts to help the homeless are proving to be especially impactful. According to the 2020 Census<\/a>, Skid Row\u2019s population has risen to 9,9092 people\u2014a 20% increase from 2019. And at least 4,000 people in Skid Row are homeless on a permanent basis. The recent Census figures<\/a> also show that the greater city of Los Angeles saw a 16.1% rise in homelessness last year, bringing the total number of those needing shelter to 41,290. <\/p>\nA report<\/a> co-authored by Randall Kuhn, associate professor of community health sciences at UCLA, highlights the vulnerability of homeless people during the pandemic. \u201cHomeless people are twice as likely to be hospitalized with COVID-19 and two to three times more likely to die than the general population,\u201d the report concludes. <\/p>\nFor BigMike, it\u2019s not enough to talk about making a difference. He is loud and proud in his message of direct-action philanthropy and believes all prosperous corporations are responsible for giving back.<\/p>\n
\u201cIf a company is successful, they have an obligation to give back directly to the community in which they get their money and society as a whole,\u201d said BigMike, whose company Advanced Nutrients has given close to one million dollars in cash and nutrients to stores devastated by wildfires.<\/p>\n
\u201cIt\u2019s important that we come together as a voice and that people understand that cannabis isn\u2019t just a bunch of people running around and getting high,\u201d BigMike said. \u201cWe\u2019re a serious business, a serious community, and we must be taken seriously; it shows a different side of cannabis than what people think.\u201d<\/p>\n![](\"https:\/\/thcinct.com\/wp-content\/uploads\/2021\/12\/humanity-heroes-annual-backpack-drive-supports-la-homeless-1.jpg\")
<\/a><\/figure>\nDedicated to Growing the Community<\/strong><\/h4>\nWhat started as a small group of people who wanted to make a difference has grown into a city-recognized non-profit that attracts celebrities like West Coast rapper Xzibit and the interest of mainstream media including KTLA Channel 5 News for its annual Humanity Pack campaign.<\/p>\n
This year, BigMike and Humanity Heroes donated an extra 5,000 Humanity Packs to cities nationwide suffering from high rates of chronic homelessness, as well as two California-based nonprofits, M<\/a>y Friends House<\/a> and Covenant House. <\/a><\/p>\n
A report<\/a> co-authored by Randall Kuhn, associate professor of community health sciences at UCLA, highlights the vulnerability of homeless people during the pandemic. \u201cHomeless people are twice as likely to be hospitalized with COVID-19 and two to three times more likely to die than the general population,\u201d the report concludes. <\/p>\n For BigMike, it\u2019s not enough to talk about making a difference. He is loud and proud in his message of direct-action philanthropy and believes all prosperous corporations are responsible for giving back.<\/p>\n \u201cIf a company is successful, they have an obligation to give back directly to the community in which they get their money and society as a whole,\u201d said BigMike, whose company Advanced Nutrients has given close to one million dollars in cash and nutrients to stores devastated by wildfires.<\/p>\n \u201cIt\u2019s important that we come together as a voice and that people understand that cannabis isn\u2019t just a bunch of people running around and getting high,\u201d BigMike said. \u201cWe\u2019re a serious business, a serious community, and we must be taken seriously; it shows a different side of cannabis than what people think.\u201d<\/p>\n What started as a small group of people who wanted to make a difference has grown into a city-recognized non-profit that attracts celebrities like West Coast rapper Xzibit and the interest of mainstream media including KTLA Channel 5 News for its annual Humanity Pack campaign.<\/p>\n This year, BigMike and Humanity Heroes donated an extra 5,000 Humanity Packs to cities nationwide suffering from high rates of chronic homelessness, as well as two California-based nonprofits, M<\/a>y Friends House<\/a> and Covenant House. <\/a><\/p>\n<\/a><\/figure>\nDedicated to Growing the Community<\/strong><\/h4>\n