{"id":361,"date":"2021-07-23T14:00:00","date_gmt":"2021-07-23T14:00:00","guid":{"rendered":"https:\/\/www.greenentrepreneur.com\/article\/378161"},"modified":"2021-07-23T14:00:00","modified_gmt":"2021-07-23T14:00:00","slug":"will-710-dab-day-ever-reach-420-status","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=361","title":{"rendered":"Will 710 (Dab Day) Ever Reach 420 Status?"},"content":{"rendered":"

July 23, 2021 5 min read <\/p>\n

This story originally appeared on Green Market Report<\/a>
<\/small> <\/p>\n

July 10 or Dab Day is turning into a dud day. It\u2019s also called \u201coil\u201d day and the idea is that 710 upside down spells oil. It\u2019s supposed to be a day that celebrates vaping and consuming oil or concentrate cannabis products. No one is sure where or how the holiday got started or how it went from Oil Day to Dab Day. Still, dispensaries and brands have been game to throw a Dab Day party, but the consumers seem less than impressed.<\/p>\n

RELATED: A Closer Look at the Dab Market, the Wildest Corner of the Weed World<\/a><\/b><\/p>\n

Headset sees decrease<\/b><\/h2>\n

Headset provided Green Market Report<\/i> with data from this year\u2019s 710 sales and cannabis sales actually decreased. Concentrate sales did increase and were the only category to do so. All data for the US is from CA, CO, NV, OR, PA, and WA and all data for Canada is from AB, BC, and SK<\/p>\n

Total Sales Growth<\/b><\/p>\n

On Dab Day 2021 (7\/10\/21) total US cannabis sales decreased by -10.4% over an average of the previous four Saturdays. Canadian cannabis markets also saw a decrease in sales of -2.6% over the same time frame.<\/p>\n

Category Sales Growth<\/b><\/p>\n

In the U.S., concentrates sales increased by 24.1% and were the only category that enjoyed positive growth. \u201cVapor pens, which we\u2019ve seen also get a little lift from \u2018Dab Day\u2019 in the past, decreased in sales by \u2013 13.5%. Unlike the US, \u2018Dab Day\u2019 was not as successful in Canada; Concentrate sales decreased by -5.1%. Vapor Pens also didn\u2019t see a lift during Dab Day within Canada, with a sales decrease of -2.0%.\u201d<\/p>\n

Concentrate Segment Growth<\/b><\/p>\n

In the US on Dab Day 2021, Rosin products had the strongest growth, increasing in sales by 213% over the previous four Saturdays. Crystalline \/ THCA \/ CBDA (+75.3%) was the next most successful segment.<\/p>\n

Dab Day Discounts<\/b><\/p>\n

There was certainly a concerted effort to get consumers on board with celebrating. Dispensaries and brands were running promotions like crazy. According to Headset, \u201cDab Day was a fantastic day for American Concentrate fans to stock up on products this year. In the US the average discount on Concentrates grew by a whopping 52%, rising from 14.6% during the previous four weeks to 22.3% on 7\/10\/2021.<\/p>\n

Eaze data confirms dud day<\/b><\/h2>\n

Cannabis delivery company Eaze data also confirmed that sales fell this July 10 versus last year\u2019s July 10. Considering the country was mostly in lockdowns at this time last year, that\u2019s a real rejection of the Dab Day party.<\/p>\n

<\/p>\n

Chart provided by Eaze<\/p>\n

RELATED: We Need to Take These Steps To Make the Cannabis Concentrates Market Mainstream<\/a><\/b><\/p>\n

Dud day<\/b><\/h2>\n

There are many reasons why Dab Day just isn\u2019t resonating with consumers.<\/p>\n

First, it falls too soon after the Fourth of July. Cannabis sales for the fourth are typically pretty high and consumers likely have no need to make more purchases. Headset reported that this year on the 4th of July, total cannabis sales in California, Colorado, Nevada, Oregon, Pennsylvania, and Washington increased by +8% during 7\/1- 7\/4 compared to the previous four weeks. \u201cPennsylvania and California markets saw the largest increase with +12% growth, while Nevada\u2019s market shrank -5.4% over the holiday weekend. All cannabis categories grew in sales compared to the previous four weeks, and Tinctures were the most successful cannabis products with +23.6% growth. Edibles (+16.4%) and Beverages (+14.5%) also saw significant growth. Within the Edibles category, the \u2018Cookies\u2019 segment performed particularly well with +19.4% sales growth.\u201d<\/p>\n

By referring to it as Dab Day versus oil day, the vape category tends to get cut out of the picture. That would explain why concentrate sales got a boost, but vape sales fell.<\/p>\n

It feels like a made-up holiday and that lack of authenticity doesn\u2019t sit well with cannabis consumers.<\/p>\n

Cannabis marketing firm Wick & Mortar\u2019s CEO Jared Mirsky said, \u201cHonestly I think the entire idea behind 710, which is oil flipped upside down, is kinda ridiculous and only makes the industry look unprofessional. We have to be more clever than this moving forward if we are going to make larger strides towards destigmatizing cannabis for everyone else who has yet to become a brand\u2019s loyal consumer. Don\u2019t get me wrong, I am a heavy consumer and take dabs daily, but not for one second do I take 7\/10 seriously as I believe many others don\u2019t either and only comes off now as a sales tactic.\u201d<\/p>\n

In closing<\/b><\/h2>\n

It\u2019s unlikely that 710 will fade away. The industry is built on the back of partying and any excuse to consume is a good one. Still, the hoopla could end up dying down as dispensaries and brands learn that it isn\u2019t paying off. Maybe Mirsky is right, the industry could get more creative, and if it wants to create a special holiday akin to 420, it should pick a date further from an established holiday.<\/p>\n","protected":false},"excerpt":{"rendered":"

July 23, 2021 5 min read This story originally appeared on Green Market Report July 10 or Dab Day is turning into a dud day. It\u2019s also called \u201coil\u201d day and the idea is that 710 upside down spells oil. It\u2019s supposed to be a day that celebrates vaping and consuming oil or concentrate cannabis products. No one is sure where or how the holiday got started or how it went from Oil Day to Dab Day. Still, dispensaries and brands have been game to throw a Dab Day party, but the consumers seem less than impressed. RELATED: A Closer Look… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-361","post","type-post","status-publish","format-standard","hentry","category-marijuana_information"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=361"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/361\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}