{"id":3986,"date":"2022-01-31T18:06:29","date_gmt":"2022-01-31T18:06:29","guid":{"rendered":"https:\/\/www.leafly.com\/wp-home\/?p=191653"},"modified":"2022-01-31T18:06:29","modified_gmt":"2022-01-31T18:06:29","slug":"personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=3986","title":{"rendered":"Personalized, evidence-based cannabis care with products sourced from a dispensary near you"},"content":{"rendered":"
Personalized, evidence-based cannabis care with products sourced from a dispensary near you | Leafly<\/title> <!-- This is Index Exchange, a script\/\/3rd-party integration that interjects GAM. It needs to be 'ahead' of GTM in the DOM, which comes from Cephalopod. GTM loads GAM. This script needs to setup it's interjection stuff before GAM loads. --> <!-- End Index Exchange --> <!-- Quotes = strings--><!-- No quotes = boolean-->\t <!-- This site is optimized with the Yoast SEO Premium plugin v17.5 (Yoast SEO v17.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ --> <!-- \/ Yoast SEO Premium plugin. --> <\/p>\n<p> <!-- BEGIN Sailthru Horizon Meta Information --><\/p>\n<p><!-- END Sailthru Horizon Meta Information --> <!-- Google Publisher Tag --> <!-- End Google Publisher Tag --> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> <!-- Chartbeat --> <!-- End Chartbeat --><br \/>\n <!-- Google Tag Manager (noscript) --> <\/p>\n<div id=\"copy_clipboard_success\" class=\"fixed top-0 left-0 right-0\">\n<div class=\"bg-white p-lg container mt-xl flex justify-between elevation-low rounded\"> <span class=\"flex items-center\"> <span class=\"ml-md\">Link copied to your clipboard<\/span> <\/span> <button id=\"copy_clipboard_close_btn\"> <\/button> <\/div>\n<\/p><\/div>\n<p> <!-- End Google Tag Manager (noscript) --> <title>Leafly<\/title> <title>Leafly \u00ae<\/title> <title>Loading\u2026<\/title> <\/p>\n<div class=\"bg-white fixed flex hidden inset-0 items-start md:h-auto md:items-center overflow-auto\" id=\"age-gate-container\">\n<div class=\"bg-white md:h-auto mx-auto p-lg text-sm w-full\" id=\"age-gate\">\n<p><label for=\"select-country\">Where are you from?<\/label><\/p>\n<div class=\"age-gate__info\">\n<p><button class=\"button\" data-testid=\"age-gate-no-button\" id=\"tou-cancel\">no<\/button><button class=\"button ml-md\" data-testid=\"age-gate-yes-button\" id=\"tou-continue\">yes<\/button><\/p>\n<p><label class=\"checkbox__label my-xl\"><span class=\"text-xs\" id=\"remember-user-label\">Remember me for 30 days. <br \/>I confirm that this is not a shared device.<\/span><\/label><\/p>\n<p class=\"error error--underage hidden\">Darn! You’re not old enough to use Leafly.<\/p>\n<\/div>\n<p class=\"hidden age-gate__loading\">Redirecting you to<span class=\"redirect-domain\"><\/span><\/p>\n<p class=\"text-xs mt-auto\">By accessing this site, you accept<br \/>\nthe <a class=\"py-xl\" data-testid=\"tou-link\" href=\"https:\/\/www.leafly.com\/info\/terms-of-use\">Terms of Use<\/a><br \/>\nand <a class=\"py-xl\" data-testid=\"pp-link\" href=\"https:\/\/www.leafly.com\/info\/privacy-policy\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"container my-xl\">\n<div class=\"row\">\n<div class=\"col md:col-9\" id=\"article-content\">\n<p><em>EO\u2019s app-powered patient\/clinician partnerships and integrated care & product plans are changing the medical and wellness cannabis conversation.<\/em><\/p>\n<hr class=\"wp-block-separator\">\n<p class=\"has-drop-cap\">When Emma\u2019s father was <a href=\"https:\/\/www.eo.care\/post\/cannabis-care-a-personal-perspective\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">diagnosed with cancer<\/a>, the family turned to something that\u2019s been helping families through cancer diagnoses for ages: Cannabis. But, like millions of others suffering from chronic pain, cancer, depression, anxiety, and a slew of other conditions, they were flying relatively blind, having to rely on community wisdom without input from medical professionals.<\/p>\n<p>\u201cWith no doctors, oncologists, or evidence-based online platforms available (or willing) to guide us as Dad began his journey with cannabis medicine, we had no choice but to cobble our approach based on the practical data and insights we could forage,\u201d she notes. Their results varied wildly: Sometimes her father felt at ease, with reduced pain and sleeplessness. When their calculations were off, he could become anxious or incoherent. Professional, evidence-based guidance, she says, would have made a world of difference.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img alt=\"EO Care\" class=\"wp-image-191659 has-ll lazyload\" width=\"250\" height=\"148\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you.png,compress&w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you.png,compress&w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you.png,compress&w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you.png,compress&w=1480 1480w\"><figcaption>Emma & her dad. Courtesy of EO Care.<\/figcaption><\/figure>\n<\/div>\n<p>The guess-and-check system of cannabis care is promisingly on track to become a thing of the past. The EO Care app, now in early access phases, provides personalized, medically grounded guidance within a thirty-day care plan to efficiently and accurately optimize your cannabis experience, particularly for those looking for relief. It\u2019s a medical and wellness cannabis partner that you can access wherever you are, with real, human professionals guiding you along the way.<\/p>\n<p>EO Care co-founders Dr. Ben Caplan and Jill Minkin have seen the challenges in finding reliable care, as a doctor and as a patient, firsthand. So along with technology startup pro Sean Collins and digital innovator Dave Batista, they started developing the solution.<\/p>\n<p>\u201cWe\u2019re following one person and helping them boost what is successful and reduce what\u2019s not successful so that they get to be better,\u201d says Dr. Caplan, a board-certified family physician and respected cannabis clinician, educator, and advocate. \u201cIt\u2019s a pretty simple concept, but hard to do on a massive scale\u2014which is why data is at the heart of what we do.\u201d<\/p>\n<h2 id=\"h-technology-for-human-connection\">Technology for human connection<\/h2>\n<p>Some app-based tools provide great resources in locating cannabis available for purchase near you, but most are built best for the recreational consumer, and those in need of more consistent and regimented cannabis-based care are often missing the real, personalized medical guidance needed for the most effective care. Some apps are simply self-directed diary tools or follow a one-size-fits-all, non-data-driven crowdsourcing and review format for care guidance.<\/p>\n<blockquote class=\"wp-block-quote has-text-align-right\">\n<p>Part of serving each individual patient is serving them where they\u2019re at, whether or not they have a medical card.<\/p>\n<\/blockquote>\n<p>\u201cThey\u2019re painting with a broad-brush, using diagnoses as colors and it just doesn\u2019t work\u2014it\u2019s not actually possible,\u201d explains Dr. Caplan. \u201cWhat EO is doing is taking one person and applying an extremely refined data model built over three years aggregating what is known about cannabis from the literature, from over 15,000 clinical-patient interactions, from what we\u2019re already aware of, then putting that into a scalable platform combining both technology and human guidance to change the face of cannabis care, one person at a time.\u201d<\/p>\n<p>\u201cOver time, we develop a picture both with individual people and of what happens on a population basis,\u201d he adds. \u201cWe can start to develop trends that are useful for a current patient, future patients, and for us as learners and professionals to understand what\u2019s happening with cannabis.\u201d<\/p>\n<p>Part of serving each individual patient is serving them where they\u2019re at, whether or not they have a medical card.<\/p>\n<p>\u201cWhile our platform is intended to provide this very high-level guidance that is data-driven, it\u2019s important for us to meet our users where they are,\u201d says Minkin. \u201cSo our platform is agnostic. It does not require a medical card. However, if you do have one, we can certainly go down that path with specific medical product recommendations.\u201d<\/p>\n<h2>Beyond budtenders<\/h2>\n<p>The best budtenders can give phenomenal advice on finding cannabis strains that can do the trick\u2014but they\u2019re not medical professionals, and most dispensaries don\u2019t feel like heading to the doctor.<\/p>\n<p>\u201cWe\u2019re getting a lot of traction with retailers because, you know, they realize their budtenders aren\u2019t clinicians, and they know it\u2019s crazy for them to pretend that they are,\u201d says Batista. \u201cThey\u2019re looking for something like EO as a solution to better serve customers.\u201d<\/p>\n<p>If your favorite budtender has given you reliable advice, that\u2019s great\u2014make sure to tip them <em>super<\/em> well. But then you can plug their recommendations into EO Care, note how it\u2019s working, and get guidance on what to look for next, even if a different person\u2019s behind the counter on your next dispensary visit.<\/p>\n<h2>Serving the canna-curious and the canna-nervous<\/h2>\n<p>A lot of us love dispensaries, and they have a deep history among medical cannabis communities. But it\u2019s an environment that can be challenging for some patients, especially if they\u2019re new to cannabis or haven\u2019t consumed it in a while. As a result, some are missing out on life-changing care.<\/p>\n<p>Plus, products change and shift, and with new products always pouring into the market, the best care requires both initial and ongoing guidance since both the person and the products are always changing.<\/p>\n<blockquote class=\"wp-block-quote has-text-align-left\">\n<p>Using EO in tandem with dispensary visits can add another layer of professionalism and guidance to the mix and help empower those who have been hesitant to walk into the shop.<\/p>\n<\/blockquote>\n<p>\u201cIt feels like [some medical patients] are going into an environment that\u2019s really made for the rec user by and large, and it can be off-putting for them,\u201d notes Caplan.<\/p>\n<p>Using EO in tandem with dispensary visits can add another layer of professionalism and guidance to the mix and help empower those who have been hesitant to walk into the shop. EO\u2019s data model and care team give each person a detailed and specific list of products as one part of the care plan, and EO is testing the inclusion of products as part of a single offering.<\/p>\n<h2>Bridging the telemedicine gap<\/h2>\n<p>Because of the COVID-19 pandemic, telemedicine is on the rise\u2014but that typically doesn\u2019t include cannabis care. And with online ordering more popular than ever, many patients don\u2019t even have anyone behind a counter to help them.<\/p>\n<p>\u201cRight now, there\u2019s a shopping cart and there\u2019s a kind of AI chatbot, which doesn\u2019t tell you anything about what you\u2019re buying or why,\u201d says Dr. Caplan. \u201cThere needs to be a telemedicine version.\u201d<\/p>\n<p>Because customized, personalized guidance is at the core of how EO Care operates, it\u2019s the perfect companion to integrated online ordering, whether you\u2019re in the initial 30-day care plan, or later as you continue with and improve your cannabis regimen.<\/p>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"607\" alt=\"EO Care\" class=\"wp-image-191661 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you-1.png,compress&w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you-1.png,compress&w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you-1.png,compress&w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you-1.png,compress&w=1480 1480w\"><figcaption>Courtesy of EO Care<\/figcaption><\/figure>\n<h2>Scaling for the future of cannabis care<\/h2>\n<p>By infusing a new and more accessible level of medical professionalism into the cannabis experience, EO is helping translate plant medicine into a widely accepted treatment modality\u2014which is key as cannabis gains wider acceptance.<\/p>\n<p>\u201cWe\u2019re anticipating medical legalization on a national scale coming,\u201d says Dr. Caplan. \u201cAnd as that happens, the business-as-usual infrastructure will be trying to make cannabis fit into a business-as-usual form, some good and some bad. That\u2019s a reality.\u201d<\/p>\n<p>To help patients get the greatest benefit from plant medicine moving forward, this kind of communication will be crucial.<\/p>\n<p>\u201cInsurance companies are going to start looking at whether they can cover cannabis as a medicine,\u201d predicts Dr. Caplan. \u201cWe\u2019re already prepared and building that into the system to embrace that. Insurance companies don\u2019t make fly-by-the-seat-of-their-pants decisions. They want data. They want to understand what is working, what\u2019s not working, and why. So far there\u2019s only one player in that game, so it\u2019s exciting to be part of that.\u201d<\/p>\n<h2>Team up with EO<\/h2>\n<p>Good news\u2014you may qualify for early access to personalized care from EO right now depending on where you live. If you don\u2019t live in a location with available early access today, they\u2019ll put you on the waiting list for when it is available in your area. While you\u2019re at it, let your friends and family know that they can turn to cannabis with clinicians in their corner. EO is the first platform of its kind to get approval from Apple\u2019s App Store, which carefully reviews medically oriented apps.<\/p>\n<p>Once you sign up, EO will help you build and maintain a cannabis care routine that\u2019s right for you based on your medical information, cannabis history, and schedule, with compassionate professionals fine-tuning through expert telemedicine, validation, and encouragement. <\/p>\n<p>Find out more about the future of cannabis-based care at <a href=\"https:\/\/www.eo.care\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">eo.care<\/a>.<\/p>\n<hr class=\"wp-block-separator\">\n<div id=\"author-box\" class=\"p-lg my-xxl bg-white rounded border border-light-grey elevation-low\"> <img decoding=\"async\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/02\/personalized-evidence-based-cannabis-care-with-products-sourced-from-a-dispensary-near-you.jpg\" alt=\"EO Care Logo\" class=\"lazyload inline-block mr-md rounded-full border border-light-grey\"> <\/div>\n<div class=\"leafly-sailthru-signup p-lg my-xl bg-white rounded elevation-low border border-light-grey\">\n<p class=\"text-xs pt-lg\">By submitting this form, you will be subscribed to news and promotional emails from <a href=\"https:\/\/www.leafly.com\">Leafly<\/a> and you agree to Leafly’s <a href=\"https:\/\/www.leafly.com\/company\/tos\">Terms of Service<\/a> and <a href=\"https:\/\/www.leafly.com\/company\/privacy-policy\">Privacy Policy<\/a>. You can unsubscribe from Leafly email messages anytime.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p> <!-- Chartbeat --> <!-- End Chartbeat --> <!--\nPerformance optimized by W3 Total Cache. Learn more: https:\/\/www.boldgrid.com\/w3-total-cache\/ Served from: _ @ 2022-02-01 02:12:33 by W3 Total Cache\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalized, evidence-based cannabis care with products sourced from a dispensary near you | Leafly Link copied to your clipboard Leafly Leafly \u00ae Loading\u2026 Where are you from? noyes Remember me for 30 days. I confirm that this is not a shared device. Darn! You’re not old enough to use Leafly. Redirecting you to By accessing this site, you accept the Terms of Use and Privacy Policy. EO\u2019s app-powered patient\/clinician partnerships and integrated care & product plans are changing the medical and wellness cannabis conversation. 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