{"id":4709,"date":"2022-03-08T23:30:03","date_gmt":"2022-03-08T23:30:03","guid":{"rendered":"https:\/\/www.leafly.com\/wp-home\/?p=196384"},"modified":"2022-03-08T23:30:03","modified_gmt":"2022-03-08T23:30:03","slug":"pot-culture-ground-up-march-2022-mainstream-highlights-and-memes","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=4709","title":{"rendered":"Pot culture ground-up March 2022: Mainstream highlights and memes"},"content":{"rendered":"<p>  <title>Pot Culture: Wiz Khalifa, Rihanna, Ricky Williams, and weed memes<\/title>     <!-- This is Index Exchange, a script\/\/3rd-party integration that interjects GAM. It needs to be 'ahead' of GTM in the DOM, which comes from Cephalopod. GTM loads GAM. 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You&#8217;re not old enough to use Leafly.<\/p>\n<\/div>\n<p class=\"hidden age-gate__loading\">Redirecting you to<span class=\"redirect-domain\"><\/span><\/p>\n<p class=\"text-xs mt-auto\">By accessing this site, you accept<br \/>\nthe <a class=\"py-xl\" data-testid=\"tou-link\" href=\"https:\/\/www.leafly.com\/info\/terms-of-use\">Terms of Use<\/a><br \/>\nand <a class=\"py-xl\" data-testid=\"pp-link\" href=\"https:\/\/www.leafly.com\/info\/privacy-policy\">Privacy Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"container my-xl\">\n<div class=\"row\">\n<div class=\"col md:col-9\" id=\"article-content\">\n<p>There have been some huge stories in weed and pop culture so far in 2022, and we\u2019re not even into spring! Check out these pop culture moments and stay up to date on what\u2019s trending with our Pot Culture Ground-up. <\/p>\n<hr class=\"wp-block-separator\">\n<hr class=\"wp-block-separator\">\n<h2 id=\"h-legal-weed-helped-wiz-khalifa-make-45-million-last-year\">Legal weed helped Wiz Khalifa make $45 million last year<\/h2>\n<p>Rap superstar Wiz Khalifa is using his cultural influence to cash in on legal cannabis, to the tune of $45 million.<\/p>\n<h3>Here\u2019s what Forbes had to say about Wiz\u2019s 2021:<\/h3>\n<p>\u201cWiz Khalifa cashed in on the cannabis revolution with products including his <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/wiz-khalifa-kush-marijuana-strain-review-2022\" target=\"_blank\" rel=\"noreferrer noopener\">Khalifa Kush<\/a> (and got a big boost from quietly selling a chunk of his publishing in April).\u201d<\/p>\n<h3>Here\u2019s why it\u2019s important for the weed industry:<\/h3>\n<p>Many legal weed brands leverage the cultural influence of music, sports, and entertainment to leave a mark with consumers.<\/p>\n<p>2020 Leafly <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/runtz-2020-leafly-strain-of-the-year#:~:text=The%20Leafly%20Strain%20of%20the%20Year%202020%20is%E2%80%94Runtz!&amp;text=America's%20smokers%20have%20spoken%3A%20Runtz,phenomenal%20aroma%2C%20and%20potent%20effects.\" target=\"_blank\" rel=\"noreferrer noopener\">Strain of the Year, Runtz<\/a>, and multi-state empire Cookies were built by independent rappers who can fluently navigate the web, the streets, and balance sheets.<\/p>\n<p>Like cannabis, music\u2019s value to consumers is intangible. Without influencers like Khalifa, <a href=\"https:\/\/www.leafly.com\/news\/lifestyle\/weed-mogul-life-tips-berner\" target=\"_blank\" rel=\"noreferrer noopener\">Berner<\/a>, and Yung LB, corporations would not be able to traffic these massively-valuable commodities. As the industry grows, it\u2019s important for everyone involved to honor and protect the legacy grower and seller cultures that made the legal industry possible. And to never forget that many pioneers are still paying for the unfair criminalization of the plant while we reap the legal benefits.<\/p>\n<p> <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/wiz-khalifa-kush-marijuana-strain-review-2022\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>Wiz Khalifa\u2019s \u2018Khalifa Kush\u2019 cannabis cultivar unboxing and review 2022<\/p>\n<\/div>\n<p><\/a> <\/p>\n<h2 id=\"h-rihanna-s-baby-induced-weed-break\">Rihanna\u2019s baby-induced weed break<\/h2>\n<p>Rihanna\u2019s friends allegedly knew she was pregnant before she said anything. How? Because she <a href=\"https:\/\/www.eonline.com\/news\/1319587\/rihanna-recalls-keeping-her-pregnancy-a-secret-from-her-friends\" target=\"_blank\" rel=\"noreferrer noopener\">stopped smoking weed<\/a>. <\/p>\n<p>This clip of the pop princess brushing off a paparazzo who blurted, \u201cyou\u2019re late,\u201d as she arrived at a fashion show suggests she might be wishing she could spark one. \u201cNo shit,\u201d she shot back <a href=\"https:\/\/twitter.com\/nooooooo0ooo\/status\/1498670570304675853\" target=\"_blank\" rel=\"noreferrer noopener\">instantly<\/a>. Seems like the world\u2019s sexiest stoner has even less time for the BS than usual.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/figure>\n<h2 id=\"h-highsman-founder-ricky-williams-wild-weed-stories\">Highsman founder Ricky Williams\u2019 wild weed stories<\/h2>\n<p>Scientists are <a href=\"https:\/\/www.leafly.com\/news\/lifestyle\/scientists-are-finally-studying-how-weed-affects-athletic-performance-and-recovery\" target=\"_blank\" rel=\"noreferrer noopener\">finally studying<\/a> how weed impacts professional and amateur athletes. But anecdotal data from athletes who had to consume in the shadows because of rules and stigmas are also valuable to our understanding.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n[embedded content]\n<\/p>\n<\/figure>\n<p> <a href=\"https:\/\/www.leafly.com\/news\/politics\/brittney-griner-is-not-alone-heres-why-pro-athletes-are-using-cannabis\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>Brittney Griner is not alone: Here\u2019s why pro athletes are using cannabis<\/p>\n<\/div>\n<p><\/a> <\/p>\n<p>NFL and NCAA record-breaker Ricky Williams got blunt about his experience using the plant as an elite athlete. <\/p>\n<p>He revealed he smoked before some of his most historic games in college, and that he got caught in the NFL\u2019s substance abuse problem because of a misunderstanding about testing schedules when he changed teams.<\/p>\n<h3>On the stigmas athletes face about weed:<\/h3>\n<p>\u201cBeing an athlete growing up, it was two parts. One, you gotta be good at your sport. But two, you gotta be good. You gotta stay outta trouble. And that means stay away from drugs. I was trying to make it in the sports path so I stayed away from drugs.\u201d<\/p>\n<p>He continued, \u201cWhen I went to college, the guys were just hanging out, the upperclassmen in the room playing cards, shooting dice, and they were passing the blunt around\u2026 I\u2019m hitting it, and I just noticed that it was cool. We just were all having a good time.\u201d<\/p>\n<p>He used cannabis moderately until his senior year at Texas. Williams could have left school and been a top NFL pick, but he put all his eggs on winning college\u2019s prestigious Heisman Trophy, for the nation\u2019s most outstanding player.<\/p>\n<p>His senior season started rough on the field, and his girlfriend broke up with him and got with the team\u2019s quarterback. He was feeling down. Then his roommate pulled a bong out and set him on a historic path.<\/p>\n<figure class=\"wp-block-pullquote is-style-solid-color\">\n<blockquote>\n<p>\u201cI went up to my room and I laid on the bed. And I noticed that I wasn\u2019t obsessing about the bad game. I wasn\u2019t obsessing about my girl. I just was feeling good. And then my mind started to think about positive things\u2026 True story, next two weeks of that season, (I ran for) back-to-back 300-yard games.\u201d<\/p>\n<p><cite><strong>Ricky Williams on how cannabis impacted his mental and physical performance as an athlete<\/strong><\/cite><\/p><\/blockquote>\n<\/figure>\n<p>Keep an eye on Williams\u2019 <a href=\"https:\/\/www.highsman.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Highsman<\/a> brand, which is aiming to bring cannabis products for sports fans to use while viewing. The products come endorsed by the biggest names across the world of sports, and could help put bud on the same level as beer across athletics.<\/p>\n<h2 id=\"h-styles-p-talks-nyc-weed-history-and-future\">Styles P talks NYC weed history and future<\/h2>\n<figure class=\"wp-block-image size-full\"><img width=\"625\" height=\"469\" alt class=\"wp-image-196502 has-ll lazyload\" data-srcset=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes-1.jpg,compress&amp;w=550 550w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes-1.jpg,compress&amp;w=740 740w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes-1.jpg,compress&amp;w=1100 1100w, https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes-1.jpg,compress&amp;w=1480 1480w\"><figcaption>Styles P (right) being interviewed by Jacobi Holland in February. (OnTheRevel)<\/figcaption><\/figure>\n<p>In a mind-elevating interview with <a href=\"https:\/\/ontherevel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">On the Revel<\/a>, the man who gave us weed anthems like <a href=\"https:\/\/www.youtube.com\/watch?v=4fJZbBcDsRQ\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cGood Times (I Get High)\u201d<\/a> spoke candidly about the current state of the plant.<\/p>\n<h3>Styles P on when and why he started smoking: <\/h3>\n<p>\u201cI\u2019m a fidgety person by nature, I\u2019m really anxious, I\u2019m always moving, so cannabis sort of levels me out.\u201d<\/p>\n<h3>On the need for social equity in cannabis industry: <\/h3>\n<p>\u201cEverybody I know in my neighborhood \u2013 we don\u2019t grow fucking pot. We\u2019ve all got (too) many arrests on our sheets for pot. It\u2019s the white people that grow the most awesome pot. I fucking love that. <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>I\u2019m just going to be honest: You guys grow the pot, you never go to jail for it, make tons of fucking money for it. We buy the pot that you grow, it fucks up our future, we get arrested for it, now you got a felony and a bunch of misdemeanors, now you can\u2019t get a job. <\/p>\n<\/blockquote>\n<p>How the fuck do we fix the problem? By addressing the problem. Let\u2019s figure out how to get some of these Black kids some money over this fucking pot.\u201d<\/p>\n<h2 id=\"h-more-ogs-get-their-flowers\">More OGs get their flowers<\/h2>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CaoQYscAgUS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\"><\/blockquote>\n<p>NYC weed pioneer Branson got a shoutout in some of the archival footage used in Netflix\u2019s new Kanye West documentary. In \u201990s footage with a young Kanye, Harlem rapper Ma$e and his friends give a quick shout-out to cannabis pioneer Branson. <\/p>\n<p>Click <a href=\"https:\/\/www.leafly.com\/news\/lifestyle\/redman-discovers-20-year-old-stash-of-branson-weed-a-throwback-to-90s-nyc\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to learn more about Branson\u2019s influence on Pot Culture.<\/p>\n<p> <a href=\"https:\/\/www.leafly.com\/news\/lifestyle\/redman-discovers-20-year-old-stash-of-branson-weed-a-throwback-to-90s-nyc\" class=\"wp-block-leafly-blocks-leafly-single-inline-block leafly-inline-related-story\"><\/p>\n<div class=\"border border-deep-green-alt border-l-0 border-r-0 my-xl p-md font-bold\">\n<p>Related<\/p>\n<p>The NYC legend behind Redman\u2019s 20-year-old stash of Branson buds<\/p>\n<\/div>\n<p><\/a> <\/p>\n<h2 id=\"h-weed-memes-that-show-the-stoner-s-struggle-to-score\">Weed memes that show the stoner\u2019s struggle to score<\/h2>\n<p>Ever had a grown adult bite the blunt right out of your mouth? Dealer\u2019s phone ever went straight to voicemail right as you pulled up? Or maybe his mom won\u2019t give him a ride to drop off your order\u2013or maybe that kind of stuff just happens in the memes below.<\/p>\n<p>These viral posts will make you thankful for <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/buy-cannabis-with-leafly-pickup-and-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">Leafly Pickup and Delivery<\/a> services, now serving 36 states, and Washington D.C. <\/p>\n<p>Click <a href=\"https:\/\/www.leafly.com\/news\/strains-products\/buy-cannabis-with-leafly-pickup-and-delivery\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to learn about how to use Leafly Pickup and Delivery in your area.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><\/figure>\n<div id=\"author-box\" class=\"p-lg my-xxl bg-white rounded border border-light-grey elevation-low\">\n<div class=\"mb-lg\"> <img decoding=\"async\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes.jpg\" alt=\"Leafly Staff's Bio Image\" class=\"lazyload inline-block mr-md rounded-full border border-light-grey\"> <\/p>\n<p>Leafly Staff<\/p>\n<\/p><\/div>\n<p class=\"text-sm\">Leafly is the world\u2019s largest cannabis information resource, empowering people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis professionals collectively share years of experience in all corners of the market, from growing and retail, to science and medicine, to data and technology.<\/p>\n<p> <a class=\"text-sm font-bold underline text-green\" href=\"https:\/\/www.leafly.com\/news\/author\/leafly-staff\">View Leafly Staff&#8217;s articles<\/a> <\/div>\n<div class=\"leafly-sailthru-signup p-lg my-xl bg-white rounded elevation-low border border-light-grey\">\n<p class=\"text-xs pt-lg\">By submitting this form, you will be subscribed to news and promotional emails from <a href=\"https:\/\/www.leafly.com\">Leafly<\/a> and you agree to Leafly&#8217;s <a href=\"https:\/\/www.leafly.com\/company\/tos\">Terms of Service<\/a> and <a href=\"https:\/\/www.leafly.com\/company\/privacy-policy\">Privacy Policy<\/a>. You can unsubscribe from Leafly email messages anytime.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p> <!-- Chartbeat --> <!-- End Chartbeat -->  <!--\nPerformance optimized by W3 Total Cache. Learn more: https:\/\/www.boldgrid.com\/w3-total-cache\/ Served from: _ @ 2022-03-09 03:00:16 by W3 Total Cache\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pot Culture: Wiz Khalifa, Rihanna, Ricky Williams, and weed memes Link copied to your clipboard Leafly Leafly \u00ae Loading\u2026 Where are you from? noyes Remember me for 30 days. I confirm that this is not a shared device. Darn! You&#8217;re not old enough to use Leafly. Redirecting you to By accessing this site, you accept the Terms of Use and Privacy Policy. There have been some huge stories in weed and pop culture so far in 2022, and we\u2019re not even into spring! Check out these pop culture moments and stay up to date on what\u2019s trending with our Pot&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marijuana_information"],"jetpack_featured_media_url":"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/pot-culture-ground-up-march-2022-mainstream-highlights-and-memes.jpg","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4709"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/4709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/media\/4710"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}