![\"GreenBroz](\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/american-steel.jpg\")
<\/a>\u201cSo much of this business is word of mouth,\u201d says the 53-year-old Las Vegas-based entrepreneur. \u201cWe\u2019re in 39 countries and are well-established in both the US and Canada; so, I\u2019d say we\u2019ve done pretty well so far.\u201d<\/p>\n
\u201cPretty well\u201d is an understatement, considering the company\u2019s modest beginnings. Founded in Raichart\u2019s hometown of San Diego in 2012, GreenBroz started as a grow house operation in his garage with a few friends, hence the casual-sounding name. But nobody\u2019s questioning the corporate moniker now. The company operates a 50,000 square-foot warehouse in the northeast Vegas Valley next to the famed speedway that holds multiple NASCAR events each year.<\/p>\n
The speedway is an appropriate neighbor considering how fast the company is expanding. According to Raichart, his business currently has 50 employees working across the country and made more than $14 million last year. He says his company has grown at least 20 percent every year since he left the duty-heavy California for Nevada back in 2019, a tax-friendly new home compared to its expensive neighboring state.<\/p>\n
GreenBroz\u2019 exponential growth is impressive even by industry standards, especially because the business hasn\u2019t sold out to one of the mega-corporations known for swiping up dispensaries and cannabis firms by the dozens in recent years. And the man in charge says it\u2019s all thanks to a unique technology that he\u2019s fought tooth-and-nail to patent. <\/p>\n Some context is important here. Blades in popular commercial trimming machines usually take one of two shapes: octagon or square. Which means many cannabis buds end up crunched into the shape of a golf ball or a pinecone. In 2012, Raichart realized that the industry needed a more efficient and accurate trimmer than what was already widely available. More states were legalizing weed, and the industry standards of hand-trimming<\/a> and subpar machine trimmers wouldn\u2019t be enough to keep up with demand.<\/p>\n So, he gave up growing (\u201cI wasn\u2019t really good at it anyway\u201d) and spent six months researching and developing his first prototype. Before long, the GreenBroz Alchemist was born. Featuring a pair of nonconcentric arc-shaped blades made from US steel, the Alchemist used almost entirely domestic-made components. Raichart secured a patent for the product, and business took off from there.<\/p>\n Kevin Bower joined the brand\u2019s team as a mechanical engineer in 2016 and has played an integral part in improving the Alchemist into the company\u2019s current portfolio of five combined trimmers and trichome extractors. Besides their accuracy, the machines are known to move among the fastest of any available trimmers in the industry\u2014cutting anywhere from 50 to 100 pounds of buds per hour. By means of comparison, it\u2019d take dozens of people to hand-trim the same quantity in an hour.<\/p>\n \u201cIt\u2019s really cool just being on the cutting edge of the industry,\u201d Bower says. \u201cWe\u2019re literally changing the way cannabis companies operate. If we create a machine a certain way, we\u2019re basically going to dictate how that process is done. That\u2019s what I like about it the most.\u201d<\/p>\n<\/blockquote>\n Raichart spent five years in the US Navy serving as an avionics technician in the early 1990s. A self-admitted \u201cbad student\u201d in high school, he called the structure and discipline he learned during his time in the military \u201cinvaluable.\u201d When hiring, he says he looks for people with military experience because he feels he can count on them. That trust is especially important in a heavily regulated industry such as cannabis where even the smallest procedural and technical errors can carry huge consequences.<\/p>\n At just 28 years old, Bower, who isn\u2019t a military veteran, is the most senior mechanical engineer on the company\u2019s team. He joined the staff in 2016, just weeks after receiving a degree at the University of California, Davis. For his part, Bower describes his job as empowering, thanks to the incredible responsibility and influence he\u2019s been given, in spite of his young age. And working in GreenBroz\u2019 laid back business environment has allowed the engineer to develop revolutionary new products and ideas, his boss says. <\/p>\n Beyond his hiring practices, Raichart takes pride in supporting US businesses. He buys all of his steel, plastic and aluminum domestically, and said his machines are made with 96% US materials. \u201cI buy everything I possibly can from here,\u201d he says. \u201cThe only things we get from abroad are some electronics from Taiwan, and a motor that\u2019s sourced from Japan. If there\u2019s anything we want people to know about GreenBroz, it\u2019s that we\u2019re an American company first.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Before you ask, the answer is \u201cyes.\u201d Cullen Raichart is aware his company\u2019s name\u2014GreenBroz\u2014doesn\u2019t sound particularly professional, and he\u2019s entertained the idea of changing it plenty of times over the course of the brand\u2019s decade-long existence. But instead of calling themselves Green Logistics Solutions Inc. or another combo of ambiguous, stuffy names, the CEO says he and his team of five engineers let their products speak for themselves. The GreenBroz Rise-N-Sort system can process 360 pounds of cannabis per hour. \u201cSo much of this business is word of mouth,\u201d says the 53-year-old Las Vegas-based entrepreneur. \u201cWe\u2019re in 39 countries and… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4916","post","type-post","status-publish","format-standard","hentry","category-marijuana_information"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/4916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4916"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/4916\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/03\/american-steel-1.jpg\")
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