{"id":5330,"date":"2022-04-07T19:47:27","date_gmt":"2022-04-07T19:47:27","guid":{"rendered":"https:\/\/cannabisnow.com\/?p=59564"},"modified":"2022-04-07T19:47:27","modified_gmt":"2022-04-07T19:47:27","slug":"the-wonder-of-wonderbrett","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=5330","title":{"rendered":"The Wonder of Wonderbrett"},"content":{"rendered":"<p>Los Angeles is a place where, if one applies their trade with equal parts passion and skill, they&nbsp;can make a name for themselves as the best at&nbsp;what they do.&nbsp;Kobe. Clayton. Dre. Snoop.&nbsp;And when it comes to cannabis\u2014Wonderbrett.<\/p>\n<p>One of the industry\u2019s most sought-after cannabis producers, a man more humbly known as Brett Feldman, earned his acclaim providing choice batches of the West Coast favorite OG Kush to supreme clientele such as Eminem and Cypress Hill\u2019s B-Real, all while California was just beginning to allow medical use.&nbsp;<\/p>\n<p>\u201cEven since the early 2000s, I was always hoping and dreaming that cannabis would become legal and we would be able to make a very prestigious brand one day,\u2019\u2019 Feldman says. \u201cIt was always in the back of my mind. I would think, \u2018I can\u2019t wait for this to be legal so we can grow, put it out there, and share good cannabis with other people around the world.\u2019\u201d<\/p>\n<p>That time has come, as Wonderbrett recently launched its first retail shop in LA\u2019s Fairfax District. Visitors can take in a double feature at Quentin Tarantino\u2019s movie theater, shop for high-end sneakers at Undefeated and now purchase high-quality retail cannabis\u2014all within a few miles.<\/p>\n<p>\u201cWe\u2019re LA guys,\u201d Feldman says. \u201cOur whole base of followers has been built in LA. We built our reputation in the music and entertainment community here. To have a store on La Brea Avenue in this location is paramount for our brand.\u201d<\/p>\n<p>With his flagship store now firmly tucked into a coveted Los Angeles retail district, Feldman looks back on the days when this legitimate business was once considered criminal more than two decades ago.&nbsp;<\/p>\n<p>\u201cI just start thinking about the time I got extorted or the time I got robbed,\u201d Feldman says. \u201cAll of these horrible things that you were victim to in that part of the business, whereas now the business is so different. It\u2019s a grown-up, sophisticated business world. The stuff I went through then seems so irrelevant now.\u201d<\/p>\n<p>Wonderbrett\u2019s understated and earthy interior design makes for an appealing, if stark, contrast from the colorful packaging and branding lining the store shelves.<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett.jpg\" alt class=\"wp-image-59572\"><\/a><figcaption>Wonderbrett is divided into sections, with the flower wall facing the concentrates wall, and smalls, edibles and pre-rolls encased in the center. <\/figcaption><\/figure>\n<p>\u201cWith the natural woods, hand-pounded pendant fixtures and the irregular wood on the floor, it\u2019s not perfect\u2014purposefully,\u201d says Wonderbrett co-founder David Judaken.<\/p>\n<p>\u201cThat adds to the comfort and vibe and energy of the space. When that\u2019s in conflict with some of the branding, I think it sets each off and makes them better and more important because they\u2019re juxtaposed to one another.\u201d<\/p>\n<p>As the retail shop passes its three-month anniversary, the founders say to expect more surprises.<\/p>\n<p>\u201cWonderbrett is all about the drop,\u201d Judaken says.<\/p>\n<p>The company\u2019s brick-and-mortar HQ may not even be the biggest news: For Wonderbrett, it\u2019s all about the strains. The company\u2019s strains have been available in a few dispensaries in small quantities, but the new location guarantees that customers can get their hands on some of the finest boutique genetics in the current market. Strains such as Pink Picasso and Orange Banana burst with flavor from each toke, while indicas such as OZ Kush and Black Orchid carry tinges of pine and gas.<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-1.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-1.jpg\" alt=\"Wonderbrett Grow Facility\" class=\"wp-image-59584\"><\/a><figcaption>One of 36 grow rooms at Wonderbrett\u2019s Long Beach facility.<\/figcaption><\/figure>\n<p>And, on this particular December 2021 weekend, the Wonderbrett Los Angeles&nbsp;location premiered the release of Feldman\u2019s latest genetic achievement, Blueberry Purp.<\/p>\n<p>\u201cIt\u2019s got a blueberry flavor, also a sweet grape aspect and a savory cookie type flavor too. It\u2019s been a long breeding process to create this strain. The OZK&nbsp;Cookies and Cream, Beyond Blueberry into Grand Daddy Purp. It\u2019s a legendary strain. It\u2019s one of those strains where people miss it so much and wish it would come back. But you need to polish it up and that\u2019s what we did.\u201d<\/p>\n<p>But even before he takes time to enjoy his labor\u2019s fruits, Feldman is already plotting his next genetic marvel.<\/p>\n<p>\u201cIn my mind, I want to cross [Blueberry Purp] into the Pink Picasso and make a Blue Picasso. My gut instinct tells me that those two terpene profiles are going to make something very special. I\u2019m really hoping for a blueberry champagne flavor.\u201d<\/p>\n<p>Feldman continues this theme.<\/p>\n<p>\u201cNow that I\u2019m talking about it, I need to go home and roll up a joint that\u2019s half Pink Picasso and half Blueberry Purp, and give myself a sneak peak,\u201d he says. \u201cSometimes that inspires breeding as well.\u201d<\/p>\n<p>A genetic r\u00e9sum\u00e9 as impressive as Wonderbrett may seem to be full of secrets, but for Feldman, crossing strains is just as easy as blending flowers together and lighting up.<\/p>\n<p>And what would the THC percentage of a Blue Picasso be? According to Feldman, that\u2019s not the right question to ask.&nbsp;<\/p>\n<p>\u201cThere are too many misnomers out there right now with people trying to seek out strains that are 30 percent THC or higher,\u201d he says. \u201cThose tend to be not the better of the strains if you were to do a blind taste test. You\u2019re going to tend to like strains with higher terpene profiles, not just THC.\u201d<\/p>\n<p>Wonderbrett\u2019s elevated menu may prove to be a bit overwhelming, so Feldman himself decided to offer some of his own personal picks.<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-2.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-2.jpg\" alt class=\"wp-image-59580\"><\/a><figcaption>Orange Sunset<\/figcaption><\/figure>\n<p>\u201cNew customer, never smoked, I\u2019m going to say Orange Sunset because the flavor is so undeniable that even somebody who doesn\u2019t have a developed cannabis palette will immediately have a great experience,\u201d Feldman says. \u201cFor someone\u2019s first time trying cannabis it should taste like something they can relate it to. Most people have had orange juice or candy. It\u2019s undeniably orange. It\u2019d be really hard for someone to have a bad experience with that flower as a first-time smoker.\u201d<\/p>\n<p>For the experienced enthusiasts, Feldman turns it up a notch or three.<\/p>\n<p>\u201cFor the elevated connoisseur who\u2019s looking for the most unique, special terpene profile, I\u2019d go with Pink Picasso,\u201d he says. \u201cIt\u2019s one of those strains where I should probably have that in my Instagram bio, you know, \u2018creator of Pink Picasso\u2019.\u201d<\/p>\n<p>As far as his all-time favorite strain, Feldman is quick on the draw: Cherry Trop.<\/p>\n<p>\u201cI\u2019ve been smoking Cherry Trop every day,\u201d he says. \u201cIt\u2019s one of the most beautiful strains I\u2019ve had the pleasure of growing. In the last two weeks of growing, it turns so purple and red. It doesn\u2019t even look like a bag of weed; it almost looks like a cartoon. The terpene profile is delicious, too. It\u2019s derived from Trop Cookies and Cherry Cookies, so it\u2019s savory and has hints of Tangie, and it\u2019s very potent.\u201d<\/p>\n<p>Exclusive strains are far from the only reason why enthusiasts should visit the new shop. The remarkable selection of flowers lining the west wall, the pre-rolls and edibles found in the middle displays showcase a blend of the industry\u2019s top brands in addition to in-house product.&nbsp;<\/p>\n<p>\u201cWe like to bring in brands that we\u2019d actually smoke,\u201d Feldman says. \u201cI want people to come in and not be overwhelmed. I want them to be able to have a selection that they can actually digest when they walk through here.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-3.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/thcinct.com\/wp-content\/uploads\/2022\/04\/the-wonder-of-wonderbrett-3.jpg\" alt class=\"wp-image-59575\"><\/a><figcaption>Brett Feldman at Black Start Studios in Studio City, where the cultivator also spends time recording music.<\/figcaption><\/figure>\n<p>But don\u2019t rely on your new favorite flavor being available at Wonderbrett for too long.&nbsp;<\/p>\n<p>\u201cYou have to have things come and go. We\u2019re constantly breeding and creating new strains and pheno-hunting,\u201d Feldman says. \u201cOur goal is to put out at least one new strain every three months, and if we can do more than that, we will.\u201d<\/p>\n<p>Feldman continues to support the hip-hop community&nbsp;that once helped launch his own career. One of his favorite brands to promote is Coffee and Kush, created by Los Angeles rapper Problem.<\/p>\n<p>\u201cI\u2019m really proud of Problem,\u201d Feldman says. \u201cHe\u2019s doing it right, doing it himself. He found good growers to work with. It\u2019s a good example of how a celebrity should approach this space versus just trying to get a royalty by giving their name out. I really applaud him\u2014he\u2019s an LA legend doing it right in this space.\u201d<\/p>\n<p><em>This story was originally published in the&nbsp;<strong><a href=\"https:\/\/cannabisnow.com\/print-digital-magazine\/\" target=\"_blank\" rel=\"noreferrer noopener\">print edition<\/a>&nbsp;<\/strong>of Cannabis Now.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Angeles is a place where, if one applies their trade with equal parts passion and skill, they&nbsp;can make a name for themselves as the best at&nbsp;what they do.&nbsp;Kobe. Clayton. Dre. Snoop.&nbsp;And when it comes to cannabis\u2014Wonderbrett. One of the industry\u2019s most sought-after cannabis producers, a man more humbly known as Brett Feldman, earned his acclaim providing choice batches of the West Coast favorite OG Kush to supreme clientele such as Eminem and Cypress Hill\u2019s B-Real, all while California was just beginning to allow medical use.&nbsp; \u201cEven since the early 2000s, I was always hoping and dreaming that cannabis would&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5330","post","type-post","status-publish","format-standard","hentry","category-marijuana_information"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/5330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5330"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/5330\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}