{"id":701,"date":"2021-08-25T21:07:23","date_gmt":"2021-08-25T21:07:23","guid":{"rendered":"http:\/\/CBMiiwFodHRwczovL3d3dy5zaGFua2VubmV3c2RhaWx5LmNvbS9pbmRleC5waHAvMjAyMS8wOC8yNS8yOTMyMC9uZXdzLWFsZXJ0LWJyZWFrdGhydS1lbnRlcnMtY2JkLWJldmVyYWdlLWNhdGVnb3J5LXBhcnRuZXJpbmctd2l0aC1yZWNlc3MtYnJhbmQv0gEA"},"modified":"2021-08-25T21:07:23","modified_gmt":"2021-08-25T21:07:23","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-shanken-news-daily","status":"publish","type":"post","link":"https:\/\/thcinct.com\/?p=701","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business – Shanken News Daily"},"content":{"rendered":"
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News Alert: Breakthru Enters CBD Beverage Category, Partnering With Recess Brand<\/h2>\n

August 25, 2021<\/a><\/span> <\/p>\n

Breakthru Beverage is joining the CBD beverage category, agreeing to handle the Recess brand. Recess is billed as a calming CBD and adaptogen infused sparkling water.<\/span><\/p>\n

Drew Levinson, Breakthru\u2019s vice president, business development, emerging brands, said Recess \u201cis playing at the intersection of some of the most significant emerging trends in the industry including greater consumer focus on mental well-being and the increasing demand for products that reduce stress; the rise of new functional ingredients such as CBD, adaptogens, and magnesium; consumer desire for alternative beverages; and the growth of functional beverages and sparkling water.\u201d<\/p>\n

Breakthru will carry both Recess\u2019 flagship CBD line and the Recess Mood line, which includes magnesium and adaptogens, in Arizona, Colorado, Florida, Illinois, Virginia, and Connecticut (through its CDI affiliate), with additional expansion planned for the near future. Recess and Recess Mood will be also be available through Breakthru Now, the company\u2019s proprietary e-commerce solution, and third-party e-commerce partner Provi.<\/p>\n

With the addition of Breakthru, all three of the top spirits and wine wholesalers in the U.S. are now active in CBD. Southern Glazer\u2019s is partnered with Canopy Growth on its Martha Stewart and Quatreau lines, and RNDC recently announced a deal to distribute CBD products from DayTrip, Oh Hi, Sati Soda, and Wyld CBD.\u2014Daniel Marsteller<\/em><\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a> <\/p>\n

Tagged : Breakthru Beverage<\/a>, Recess<\/a><\/span><\/p>\n

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports<\/span>. Click here.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

News Alert: Breakthru Enters CBD Beverage Category, Partnering With Recess Brand August 25, 2021 Breakthru Beverage is joining the CBD beverage category, agreeing to handle the Recess brand. Recess is billed as a calming CBD and adaptogen infused sparkling water. Drew Levinson, Breakthru\u2019s vice president, business development, emerging brands, said Recess \u201cis playing at the intersection of some of the most significant emerging trends in the industry including greater consumer focus on mental well-being and the increasing demand for products that reduce stress; the rise of new functional ingredients such as CBD, adaptogens, and magnesium; consumer desire for alternative beverages;… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","hentry","category-connecticut-cbd-news"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=701"}],"version-history":[{"count":0,"href":"https:\/\/thcinct.com\/index.php?rest_route=\/wp\/v2\/posts\/701\/revisions"}],"wp:attachment":[{"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thcinct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}