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The National Basketball Association Players Association (NBPA) recently announced that they have gone a step beyond simply endorsing the use of CBD for health and wellness. The organization has partnered with Re+Play, a company owned by former NBA player Al Harrington, to promote its CBD products.
The new partnership will result in Re+Play products, which include hemp-derived creams, oils and capsules, being available online at Amazon and Walmart.
In a Press release About the partnership, Harrington said his company’s products help people “recover like a pro.” Harrington says, “We’re excited to reimagine how we help athletes at all levels recover from pain with CBD and other innovative technologies.” he said
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An outspoken weed activist
Harrington played in the NBA from 1998 to 2014 with seven different teams, with the longest stretch with the Indiana Pacers. Since his retirement, he has remained active in trying to convince sports leagues of the health potential of cannabis.
He has worked with other celebrities, including Drake and Killer Mike, to advocate for pardons for non-violent cannabis offenders. The group sent a letter to President Joe Biden asking for a blanket pardon for “all persons subject to federal criminal or civil enforcement based on a nonviolent marijuana offense.”
For the partnership with NBPA, his company will provide “recovery promoting technology” including topical products, kinesiology tape, massage guns and naturally infused pain products.
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Focus on muscle recovery
The partnership’s first product is a line of formulated recovery creams, developed in collaboration with Avicanna, a biopharmaceutical company that focuses on plant-derived cannabinoid-based products. The cream improves muscle recovery. Re+Play developed the product at the Johnson & Johnson Innovation Center.
The product is available at Re+Play place and through the Replay Recovery Store on Amazon.com and Walmart.com.
Although the players’ association is separate from the league itself, it seems fitting that NBA players have made the strongest move into the cannabis market. Players have long advocated the use of cannabis for athletes, including current star Kevin Durant and Golden State Warriors coach Steve Kerr. Former All-Star Dwyane Wade also launched his own cannabis line in 2021.
The league also stopped punishing players for using cannabis.