Thomas Hooker Brewing Co. has been diversifying its portfolio recently by making some non-beer drinks, like its “Chill AF” CBD seltzer.
“It’s a really different sort of product,” said Thomas Hooker Owner Curt Cameron.
Cameron said he got the idea when he was asked to speak on a panel in Massachusetts that also featured representatives from two cannabis companies. After researching more about CBD — the non-psychoactive chemical in cannabis that has therapeutic use for some — he wanted to get into the market.
He said he noticed that many other companies in the space weren’t providing high-quality products, often relying on marketing to sell their goods. Chill AF seltzers tout high-quality CBD and come in several natural flavors, according to Thomas Hooker’s website.
“I realized how much garbage is out there in the CBD market space,” Cameron said. “We’ve built our own lab and we’re actually creating our own CBD-emulsions with high-pressure homogenization.”
Cameron said the CBD drink is Thomas Hooker’s fastest-growing brand and each batch comes with lab results available online that show what’s in the product.
“[Customers] can look up every single batch that we’ve done to prove that what we say is in the can is actually in there,” Cameron said. “We’re selling it on science and transparency.”