WAN-IFRA: How The Washington Post is attracting readers with global news hubs

With a presence in South Korea and the UK, The Post can operate as a 24-hour newsroom, with the two global hubs driving coverage on the usually paid Live Updates pages, which they provide constant updates on important news, such as the collapse of the Afghan government or the war in Ukraine.

Douglas Jehl, Washington Post foreign editor (Photo by Marvin Joseph/The Washington Post)

“We know that readers really value this kind of quick, live coverage of major news events,” Jehl said.

“We’ve consistently found that it’s this storytelling, especially in Ukraine, that’s driving our biggest audiences around the world and in the U.S. The economy, brevity and speed of this kind of storytelling is really connecting with the readers”.

About 30 percent of readers of Live Updates in Ukraine are outside the United States, with The Post’s overall international audience at about 20 percent, Jehl said.

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