Healthy drinks company announced today that it has reached an agreement to acquire the leading CBD seltzer brand “James & James” of the parent company CFH, Ltd., a Colorado-based bioscience company specializing in the cultivation, manufacture and marketing of full-spectrum CBD products. The acquisition is the first step in HBC’s plans to launch a portfolio of CBD products targeting the sports supplement and consumer wellness markets.
James & James is a 25mg full spectrum CBD, non-alcoholic seltzer drink. It comes in a 12oz brown glass bottle to prevent any loss of CBD through absorption from the aluminum can liner, providing the maximum CBD benefit to consumers. After the brand launched in June 2021, it quickly became the #1 selling CBD seltzer in the liquor store channel in Colorado.
It is currently distributed in Colorit by Eagle Rock Distributor Company – distributor of Anheuser-Busch products, with plans to expand into Georgia next month.
“We are very pleased with the rapid success that James & James has achieved in its first year on the market and are very excited to establish it as our flagship CBD beverage brand,” said the HBC CEO. David Knightt. “The plan now is to rapidly expand in the United States through our strategic distribution relationships and pave the way for our future sports and wellness supplement CBD products.”
Photo: Courtesy of James and James